Einstein Bros. Bagels What’s Better than Selling a Bagel for one?

 

With over 62.4% of U.S. Households consisting of one or two people marketing to the majority of U.S. households is a top priority for most chain restaurants wanting to garner market share while increasing share of stomach according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

One chain restaurant that is doing a very good job of targeting those households is Einstein Bros. Bagels. This month they are focusing on love and friendships trying to edify their brand with the ‘halo’ of love! Remember that differentiation does not mean different.  It means familiar but with a twist.

So, everyone wants a lifelong companion, but who says it has to be your other half? Enter: The Bros. If Valentine’s Day and Galantine’s Day aren’t the moves, this month, Einstein Bros. Bagels declares February 15 as National Bros Day.

In celebration of National Bros Day, an official day dedicated to the bro squad, Einstein Bros. Bagels launched the ultimate Bros. Box for two, available for purchase all month long (Feb.1-Feb.28). Packed with craveable brunch staples, the box includes:

·         The fan-favorite Farmhouse Sandwich

·         A Bacon & Cheddar Egg Sandwich

·         Two Twice-Baked Hash Browns

·         Two Blueberry Muffins.

 The Bromie duo can now order the Bros. Box online or via the Einstein Bros. Bagels app to take pause and cherish the first national holiday dedicated to their day-ones

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success

Einstein Bros. Bagels Following Customer Migration

Regular readers of this blog know that the consumer is dynamic not static and when the customer moves you have to move with them. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “consumer relevance requires a keen focus on all relevant consumer touchpoints including which channel they are spending more money today.

Einstein Bros. Bagels is going to be opening its first-ever convenience store locations through a five-store development deal with Spring, Texas-based King Fuel. All of the planned stores will be located in the Houston metro area.

The first c-store is projected to open in September at 15605 Aldine Westfield Road, followed by the November opening of a store at 108 W. Green Road. Both stores are located in Houston.

King Fuel locations are optimized for c-stores and will serve as a smaller version of the classic Einstein Bros. Bagels bakeries. They will offer a simplified, easier-to-operate breakfast platform while still delivering a culinary and convenient customer experience, which will drive branded food sales of Einstein Bros.

Nick Schaefer, senior vice president, Bagel Brands Development, Einstein Bros. Bagels stated, "We're witnessing more consumers looking to c-stores as morning destinations and the demand for bakery and breakfast products continue to increase," … "We are aiming to fill the gap with a simplified menu in a location many are already visiting and are excited to bring Einstein Bros. Bagels favorites to King Fuel consumers."

The menu will include breakfast favorites such as select bagel and shmear flavors, egg sandwiches and cold brew coffee, as well as hot Pizza Bagels for lunch.

"Einstein Bros. Bagels is a perfect fit for King Fuels as both companies share a commitment to excellent service and providing exceptionally convenient options," said Zaki Niazi, president and CEO of King Fuel. "We are thrilled to provide the Houston market with another convenient way to fuel up with a delicious fresh-baked breakfast or lunch."

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869. 

Bundled Meal Deals to Drive Einstein Bros. Bagels

Family time is becoming Einstein Bros. Bagels time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. With everyone at home time starve parents are fast becoming over stress.

Einstein Bros. Bagels has developed a branded message and grocerant niche mix & match set of bundled product offerings to drive top line sales and bottom line profits all while edifying its own brand according to Johnson.

A family that eat together is happier together so Einstein Bros. Bagels is encouraging families to make their time together count through the launch of Family Meals. Offering a fun and easy way to engage the whole family for breakfast, lunch and dinner, Family Meals are available now through take-out, Order Ahead on the Einstein Bros. Bagels mobile app or calling ahead to your local store. Let’s look at the offerings:  

Hot & Ready Brunch Box: Feeds six to eight people, $29.99

A made-to-order box for families looking for a treat after a hard week of working from home and/or home schooling, this box includes six fresh-baked bagels, one tub of shmear, three egg sandwiches cut in half (one Farmhouse, two Bacon & Cheddar), four blueberry muffins and four twice-baked hash browns. 

Take & Make Pizza Bagel Kit: Feeds six people, $9.99

With this easy-to-make pizza kit, parents no longer need to dream of the day kids make dinner. The kit includes all of the ingredients needed to make six Cheese Pizza Bagel slices and six Pepperoni Pizza Bagel slices, giving kids a fun activity and their parents a break. 

Take & Make Bagel Deli Kit: Feeds six people, $29.99

Guests can set up a sandwich shop in their kitchen and have the family build their own fresh-baked bagel sandwiches for less than $5 per person. This kit includes six fresh-baked bagels, plenty of turkey and ham, cheddar cheese, fresh-cut tomato, onion and lettuce, and comes complete with mayonnaise and mustard packets.

Chad Thompson, VP of Culinary Innovation, Einstein Bros. Bagels stated “As more consumers continue to work from home and schools remain temporarily closed, we know that families are spending a lot of time together, and we want to make sure they make the most of it,” “Our three Family Meals provide a good reason for everyone to gather around the kitchen table and enjoy a great meal together.”  

Einstein Bros. Bagels is urging guests to use the Order Ahead capability through the company’s app, available on Google Play or the App Store, where guests can submit and pick up their order quickly in-store. Order Ahead is available at select Einstein Bros. Bagels locations across the country, excluding franchise and license locations inside hotels, airports, hospitals, colleges.

Mix & Match meal bundling is one of the hallmarks of the grocerant niche messaging according to Johnson.  If success does leave clues and it does, Einstein Bros. Bagels is doing all the right things.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Bagels for Breakfast are ‘Hip’ ‘Happening’ and Helpful

Einstein Bros Bagels has learned the power of partnerships can drive new electricity for its brand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  If success leaves clues than Einstein Bros Bagels has picked up one very important one on how to drive brand relevance via partnerships.

Sodexo, Inc. and Starship Technologies revealed that an extra 1,500 breakfast orders have been delivered autonomously shortly after the two companies joined forces to debut the Starship delivery robots on the campus of George Mason University.  

To help celebrate the launch of a fleet of more than 30 robots on campus and raise awareness of the breakfast offerings, the companies are partnering with Einstein Bros. Bagels and offering free breakfast for the remainder of the academic year to the NAU student who places the first order via the Starship app. The school’s nearly 25,000 students and faculty can now use the Starship app (iOS and Android) to order food and drinks from local retailers to be delivered anywhere on campus, within minutes. So, how are you adding relevance to your brand? Are you looking a customer ahead?

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Are If you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.