Friday, April 3, 2020

Bundled Meal Deals to Drive Einstein Bros. Bagels

Family time is becoming Einstein Bros. Bagels time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. With everyone at home time starve parents are fast becoming over stress.
Einstein Bros. Bagels has developed a branded message and grocerant niche mix & match set of bundled product offerings to drive top line sales and bottom line profits all while edifying its own brand according to Johnson.

A family that eat together is happier together so Einstein Bros. Bagels is encouraging families to make their time together count through the launch of Family Meals. Offering a fun and easy way to engage the whole family for breakfast, lunch and dinner, Family Meals are available now through take-out, Order Ahead on the Einstein Bros. Bagels mobile app or calling ahead to your local store. Let’s look at the offerings:  
Hot & Ready Brunch Box: Feeds six to eight people, $29.99
A made-to-order box for families looking for a treat after a hard week of working from home and/or home schooling, this box includes six fresh-baked bagels, one tub of shmear, three egg sandwiches cut in half (one Farmhouse, two Bacon & Cheddar), four blueberry muffins and four twice-baked hash browns. 
Take & Make Pizza Bagel Kit: Feeds six people, $9.99
With this easy-to-make pizza kit, parents no longer need to dream of the day kids make dinner. The kit includes all of the ingredients needed to make six Cheese Pizza Bagel slices and six Pepperoni Pizza Bagel slices, giving kids a fun activity and their parents a break. 
Take & Make Bagel Deli Kit: Feeds six people, $29.99
Guests can set up a sandwich shop in their kitchen and have the family build their own fresh-baked bagel sandwiches for less than $5 per person. This kit includes six fresh-baked bagels, plenty of turkey and ham, cheddar cheese, fresh-cut tomato, onion and lettuce, and comes complete with mayonnaise and mustard packets.
Chad Thompson, VP of Culinary Innovation, Einstein Bros. Bagels stated “As more consumers continue to work from home and schools remain temporarily closed, we know that families are spending a lot of time together, and we want to make sure they make the most of it,” “Our three Family Meals provide a good reason for everyone to gather around the kitchen table and enjoy a great meal together.”  
Einstein Bros. Bagels is urging guests to use the Order Ahead capability through the company’s app, available on Google Play or the App Store, where guests can submit and pick up their order quickly in-store. Order Ahead is available at select Einstein Bros. Bagels locations across the country, excluding franchise and license locations inside hotels, airports, hospitals, colleges.
Mix & Match meal bundling is one of the hallmarks of the grocerant niche messaging according to Johnson.  If success does leave clues and it does, Einstein Bros. Bagels is doing all the right things.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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