Jimmy John’s Expands Mix and Match Meal Bundling

 

Grocerant niche mix and match meal bundling have been the bedrock driving the continued growth of Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food since 1996 according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Johnson asks do your food marketing ideations look more like yesterday than tomorrow? It is time for you edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization, it just might be time to consider entering the grocerant niche.

The team at Foodservice Solutions® thinks that Jimmy John’s by launching a brand-new addition to its menu – the Boy Math Catering Bundle understands the importance of mix and match bundling. The new bundle makes throwing a party so easy, that it makes absolutely no sense. The promotion is based on a viral TikTok trend with over 113 million views. Boy Math essentially gives reasons to trends and logic that actually… make no sense.

So, the Boy Math Catering Bundle was created for the guys that want to have their friends over but have only have one pot and pan. For the guys that don’t want to cook because they don’t want to do the dishes. For the guys who want to impress for less.

The Boy Math Catering Bundle will be available online and on the Jimmy John’s app; it features both a small and a large sizing option and includes sandwiches made fresh to order on fresh-baked bread with hand-sliced meats and fresh veggies, chips, premium sides, and of course, desserts! With each bundle, you can enjoy Jimmy John’s Giant Cookies or Fudge Chocolate Brownies.

And since this is such a smart deal, it’s for the girls too. Because the money you save from ordering a catering bundle means you just made money (hello GIRL MATH!).”

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Jimmy John’s Focus on Back to School and Back to the Office

 

Building top-line sales and bottom-line profits requires customer focus, seasonal timing, and relevance.  Jimmy John’s understands that with September comes back to school, and back to the office for many more this year and is focusing in on helping ease the pain of that transition. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Jimmy John’s marketing messaging is on target this fall, positioning them for incremental success.

So, Jimmy John’s has expended its catering offerings and has made wraps, which were offered as limited time offers for the summer both last year and this year, permanent additions to the men. Hand held food for immediate consumption is a consumer choice for groups of any size according to Johnson.

Here is what will empower customer choice.  These new catering offerings include a Small Bundle comprised of an 18-piece assorted sandwich box, a premium side for up to 10 people, six bags of chips, and six desserts. It’s priced at $76.49 in Jimmy John’s home market of Champaign, Ill. A Large Bundle of 30 sandwiches, 12 half wraps, two sides for up to 20 people, 15 bags of chips, and 15 desserts is $196.99.

This timely program is another reason that Jimmy John’s continues to be a fast-growing restaurant chain now with more than 2,600 restaurants.  Driving the check average up these new catering / party bundles of six desserts for around $12.99, six bags of chips for around $8.49, and four beverages for around $10.79. Remember that they have a line of existing of party boxes that the new items will complement.

There are also two premium sides, pesto bowtie pasta with sundried tomatoes and potato salad made with hard-boiled eggs, celery and dill, have also been added to the catering menu in addition to the existing Jimmy Chips and Jumbo Kosher Jimmy Pickles. They’re priced at around $2.49 per order, a $1 premium to the existing sides. A new dessert, Fudge Chocolate Brownies, joins the existing Jimmy John’s Giant Cookies as an option. Both are around $2.29.

Expanding the halo of better for you, the catered items also have new packaging, including a new branded reusable canvas bag.

In case you did not know, two of the three wraps that are now on the permanent menu were introduced ahead of summer, the Chicken Caesar Wrap (chicken, Parmesan cheese, Caesar dressing, and miniature croutons in a garlic & herb wrap), and the Jalapeño Ranch Chicken Wrap (chicken, provolone cheese, jalapeño ranch dressing, fried jalapeño peppers, and red pepper flakes in a flour wrap) are now on the permanent menu. Joining them is a new Tuscan Italian Wrap, which is based on one of the chain’s top selling sandwiches, the Jimmy John’s #9 Italian Night Club, made with salami, capicola, ham, and provolone cheese. The wrap is slightly different, made with salami, capocollo, ham, Parmesan cheese, oil, and vinegar in an oregano-basil & garlic wrap. All of the wraps are priced at around $9-$10.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Subway Branding the Sweet Sounds of Success

Success does leave clues and Subway the world’s largest restaurant chain is expanding the value of their brand messaging this summer with music, food, fun, and consumer interactivity and Foodservice Solutions® Grocerant Guru® believes that is a very good way to expand the ‘halo of better-for-you’ beyond the four walls.

This summer Subway, will be serving free mini sandwiches, among other goodies and experiences, at five music festivals.  From May to August, Subway will take an interactive lounge known as “The Green Room, baked by Subway” on a roadshow to festivals, starting with this past weekend’s Hangout Music Festival in Gulf Shores, Alabama.

The Green Room baked by Subway, is a restaurant, a performance space, and a lounge, “it will bring a “backstage” experience to the front of the house for all festival goers. Featuring live acoustic and DJ sets, meet-n-greets with artists and semi-famous internet people, a live-stream of mainstage performances, virtual games, prizes, sweet amenities like cookie-flavored lip balm (no joke), and free mini sandwiches, festival-goers can chill out and recharge however they please.”

The Green Room is about much more than FREE MINI SANDWICHES (and high speed Wi-Fi, air conditioning, exclusive performances, phone charging stations, and personal refreshment stations) but don’t get me wrong the Free mini sandwiches will be big hit. It’s about th, expanding, evolving, and redefining, Subway as a brand with consumers.

Karlin Linhardt, SVP of Marketing for North America at Subway stated “The Green Room provides an experience festival-goers can’t get anywhere else. It’s also a chance for people to connect with Subway in a fresh way, and reconsider how they see our brand.” “Subway is a part of people’s lives everyday, and we want to expand into new territory to exceed the expectations of younger customers,” 

There will also be a sauce bar and fresh-baked cookies “offered sporadically,” while thirsty folks can chug new vitaminwater that will be served at select festivals. If success does leave clues this is the right step at the right time for a brand consumers enjoy. 

Do your marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Jimmy John’s Pricing in Thank You

Regular readers of this blog know Foodservice Solutions® FIVE P’s of Food Marketing continue to garner retail acceptance when integrated into your brand strategy and yearly marketing tool kit set of tactics. Our own Grocerant Guru® identified, quantified, and qualified the Five P’s of food marketing.

Today Jimmy John’s Gourmet Sandwiches is leveraging one of the FIVE P’s from their marketing tool kit price.  Jimmy’s John’s wants to thank its loyal customers by offering $1 Subs on their nationwide Customer Appreciation Day, Today, from 4—8 p.m. at a store near you.

John Liautaud founder of Jimmy’s John’s stated “$1 Sub Day is a fun event for Jimmy John’s owners across the country to say thanks to our loyal customers and fans! If you haven’t tried JJ’s yet, come in and check out what Jimmy Fresh™ is all about,”

Here is how it works: “Jimmy John’s will be offering their #1 to #6 Subs plus the JJBLT for $1 plus applicable sales tax. Limit one $1 Sub per person. Good for in-store purchases only, offer not valid for online ordering. Sorry, no delivery for $1 Subs.”

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.