Success does leave
clues and Subway the world’s largest restaurant chain is expanding the value of
their brand messaging this summer with music, food, fun, and consumer
interactivity and Foodservice
Solutions® Grocerant Guru® believes that is a very good way to expand the
‘halo of better-for-you’ beyond the four walls.
This summer Subway, will be serving free mini sandwiches,
among other goodies and experiences, at five music festivals. From May to August, Subway will take an
interactive lounge known as “The Green Room, baked by Subway” on a
roadshow to festivals, starting with this past weekend’s Hangout Music
Festival in Gulf Shores, Alabama.
The Green Room baked
by Subway, is a restaurant, a performance space, and a lounge, “it
will bring a “backstage” experience to the front of the house for all
festival goers. Featuring live acoustic and DJ sets, meet-n-greets with artists
and semi-famous internet people, a live-stream of mainstage performances,
virtual games, prizes, sweet amenities like cookie-flavored lip balm (no joke),
and free mini sandwiches, festival-goers can chill out and recharge however
they please.”
The Green
Room is about much more than FREE MINI SANDWICHES (and high speed Wi-Fi,
air conditioning, exclusive performances, phone charging stations, and personal
refreshment stations) but don’t get me wrong the Free mini sandwiches will be
big hit. It’s about th, expanding, evolving, and redefining, Subway as a brand
with consumers.
Karlin Linhardt, SVP
of Marketing for North America at Subway stated “The Green Room provides
an experience festival-goers can’t get anywhere else. It’s also a chance for
people to connect with Subway in a fresh way, and reconsider how they see our
brand.” “Subway is a part of people’s lives everyday, and we want to expand
into new territory to exceed the expectations of younger customers,”
There will also be a
sauce bar and fresh-baked cookies “offered sporadically,” while thirsty folks
can chug new vitaminwater that will be served at select festivals. If success
does leave clues this is the right step at the right time for a brand consumers
enjoy.
Do your marketing
tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success does
leave clues and we just may the clue you need to propel your continued success.
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