Little Caesars Road Show Ends at Home

 

What drives growth in today’s world? New Electricity! How are you inviting guest to return? Low prices, fast service, hot food hot, cold food cold?  How about expanding your brands reach with clothing?  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® grocerant niche mix and match branded non-food products not only extend your brands reach they edify your relationship with consumers.  

Talk about a great business trip. Recently Little Caesars hosted a photoshoot in Milan. New York, London, Paris, and O’ Milan…Michigan? That's where Detroit-based Little Caesars dropped its new merchandise line, fresh off the Crazy Bread catwalk. Consumers nationwide can visit HOTNREADYSHOP.com to browse a variety of saucy items that are sure to please any pizza lover this holiday season.

Jeff Klein, chief marketing officer at Little Caesars, stated, "Little Caesars is a cult brand that consumers want to be part of, we're thrilled that people can show their brand love in the most Little Caesars way possible," … "Our inspiration was, 'pizza so good you want to wear it'—we're embracing the fact that Little Caesars has no place in high fashion, and that's exactly what people love about the brand."

At the intersection of cheesy and campy Little Caesars collection offers a pizza slice sleeping bag blanket, a Crazy Bread lounge set, a Little Caesars sherpa, a button-down pizza shirt, slip-on pizza sneakers, a Hot-N-Ready gaming chair, jewelry (to dress up date night and pizza night) and much, much more. There are also holiday-specific pieces, including wrapping paper and Christmas ornaments. Visit HOTNREADYSHOP.com to browse all selections.

So, to kick off the launch, Little Caesars hosted a photoshoot at a Milan, Michigan store and transformed it into the ultimate "Hot-N-ReadySM Shop" with mannequins dressed in neon-orange wigs and looks curated from the merchandise line.

Little Caesars brand fans can find updates on new merchandise drops released throughout the year in accordance with changing seasons, holidays and other memorable moments on HOTNREADYSHOP.com or on Little Caesars social media channels.

The collection was conceived in partnership with McKinney, Little Caesars agency of record. CYLNDR served as the production partner. Marketing partnerships can drive ideations that edify consumer with the brand while extending its reach and relevance according to Johnson.  How are you extending your brands reach?

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit: www.FoodserviceSolutions.us

Online Grocer Boxed understands Price & Selection Matter

Once again successful growth can be defined understood by looking at two key pillars that are the basics of retail; price and selection.  Fast-growing online grocer Boxed seems to understand the fundamentals and is targeting its growth on Millennials leveraging both price and selection according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In May, Boxed announced that it was joining forces with Lidl to bring online ordering and Boxed Express on-demand delivery to select Lidl locations. Lidl’s stores are known as grocer with great prices and an inviting selection of relevant well priced consumer packaged good and family friended home focused retail items.

So, the story is that Boxed is one of the leading startups in the grocery business, New York-based Boxed has raised $243 million in funding. The company has been the subject of acquisition rumors, and reportedly rejected Kroger’s $400 million purchase offer last year, while holding preliminary talks with Amazon, Target and Costco, according to Bloomberg News Service.

Now Boxed has teamed up with department store chain Century 21 to introduce a curated assortment of beauty and apparel products. The assortment will include brands such as Bare Minerals, Calvin Klein, Polo Ralph Lauren, Adidas and Ray Ban. This is Boxed’s first foray into apparel and cosmetics.

Gindi, EVP of New York-based Century 21 Stores  stated "Century 21 Stores is thrilled to partner with Boxed to bring our incredible designer brands at amazing prices to their audience who love online shopping convenience and value quality goods above all else," said Isaac. "It's exciting to provide a new way to shop a range of Century 21 products for our loyal customers alongside their day-to-day items that they know and love on Boxed."

The team at Foodservice Solutions® believes that Boxed is positioned to focus om meals and meal kit solutions given that Boxed revealed in July that it had hired former Amazon executive Prentis Wilson, who led Amazon Business’ growth to $10 billion in annual sales volume, as Boxed's first president. Stay tuned!

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869