Once again successful growth can
be defined understood by looking at two key pillars that are the basics of
retail; price and selection. Fast-growing
online grocer Boxed seems to understand the fundamentals and is targeting its
growth on Millennials leveraging both price and selection according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
In May, Boxed announced that it
was joining forces with
Lidl to
bring online ordering and Boxed Express on-demand delivery to select Lidl
locations. Lidl’s stores are known as grocer
with great prices and an inviting selection of relevant well priced consumer
packaged good and family friended home focused retail items.
So, the story is that Boxed is one
of the leading startups in the grocery business, New York-based Boxed has
raised $243 million in funding. The company has been the subject of acquisition
rumors, and reportedly rejected Kroger’s $400 million purchase offer last year, while holding
preliminary talks with Amazon, Target and Costco, according to Bloomberg News
Service.
Now Boxed has teamed up with department
store chain Century 21 to introduce a curated assortment of beauty and
apparel products. The assortment will include brands such as Bare Minerals,
Calvin Klein, Polo Ralph Lauren, Adidas and Ray Ban. This is Boxed’s first
foray into apparel and cosmetics.
Gindi, EVP of New York-based
Century 21 Stores stated "Century
21 Stores is thrilled to partner with Boxed to bring our incredible designer
brands at amazing prices to their audience who love online shopping convenience
and value quality goods above all else," said Isaac. "It's exciting
to provide a new way to shop a range of Century 21 products for our loyal
customers alongside their day-to-day items that they know and love on
Boxed."
The team at Foodservice Solutions® believes
that Boxed is positioned to focus om meals and meal kit solutions given that Boxed
revealed in July that it had hired former Amazon executive Prentis Wilson, who led Amazon Business’ growth
to $10 billion in annual sales volume, as Boxed's first president. Stay tuned!
For
international corporate presentations, educational forums, or keynotes contact:
Steven Johnson Grocerant Guru
at Tacoma, WA based Foodservice Solutions.
His extensive experience as a multi-unit restaurant operator,
consultant, brand / product positioning expert and public speaking will leave
success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call
1-253-759-7869
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