Is Food Delivery a Retail Channel of its Own

Amazon, Grubhub, Postmates, Instarcart, the list goes on and on for many of our readers you remember the start-up’s that were just a bit too early and a bit underfunded and internet speeds were simply to slow companies the ilk of CyberSlice.com, Webvan.com, CyberMeals.com, Food.com, and EZ2Get.com and you remember that Foodservice Solutions® Grocerant Guru® Steven Johnson was there at the beginning of most of those building the marketing foundation that is now a retail channel of its own Fresh Food Delivery.

O’ how times have changed Delivery is 'delivering' sizable gains in both visits and sales over the last five years for restaurant operators, according to a new NPD Group study on delivery. The research company said that both a 20 percent increase in delivery sales and 10 percent gain in delivery foodservice visits were buttressed largely by the growth of digital ordering, which now represent over half of all delivery visits. In short smart mobile phone ordering changed everything according to Johnson.

NPD Senior VP of Industry Relations Warren Solochek  stated "Delivery has become a need to have and no longer a nice to have in the restaurant industry,"… "Restaurants need delivery in today's environment in order to gain and maintain share.  It has become a consumer expectation." 

This is important the study found “Consumers are so accustomed to ordering delivery that they are ordering it at breakfast and lunch in addition to dinner, which historically has been the most popular daypart to order it.”

Yes, the “Growth of delivery at dinner has remained flat over the last five year and has grown at breakfast and lunch. Although digital ordering is a major contributor to the growth of foodservice delivery, using the phone to order still represents 49 percent of delivery visits.” 

Third party delivery services, like UberEats, Grubhub and DoorDash, account for much of the digital delivery growth. However, the share of digital delivery by third party services is more than double among full service restaurants than quick service outlets. NPD forecast that delivery will grow over the next five years and the growth with source to non-traditional delivery outlets and dayparts,"

Do you now how to make delivery your New Electricity to drive sales? Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

Bojangles’ Seasoned Fried Thanksgiving Turkeys

Do you want a little extra time with the family this Thanksgiving, then leave your turkey day to Bojangles’. Bojangles has a one-of-a-kind Seasoned Fried Turkey that serves up to eight family members.  The Turkey comes fully cooked and is the perfect grocerant niche Heat-N-Eat mainstay for any family holiday table.

Bojangles Heat-N-Eat turkey is prepared using Bojangles’ proprietary seasoning. The first Oven-baked then fried, the turkey is then vacuum-sealed and frozen to lock in freshness and that authentic, Cajun-inspired flavor and Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks the Bojangles seasoned turkey is a great way to expand the Bojangles brand.

You had better hurry as Bojangles’ says it will probably run out of turkeys. You can pre-order a turkey from your local participating Bojangles’. You can also create an amazing Thanksgiving when you add Bojangles’ holiday favorites like our Mashed Potatoes and Gravy, Green Beans, Bojangles’ Cajun Pintos, Mac ‘n Cheese, Bojangles’ Dirty Rice, and of course, the made-from-scratch buttermilk biscuits. And for dessert, try Bojangles’ hidden gem—the individual baked sweet potato pies.

Grant Springer, senior director and head of culinary innovation at Bojangles’ stated  “If you enjoy spending time with family and friends and savoring quality food without hours of tiring prep work, you need to grab a Bojangles’ Seasoned Fried Turkey,” says. “It seems like everyone is selling turkeys this holiday season, but we guarantee you’ll be able to taste the excellence of our incredibly popular, delicious turkey.”

The price suggested for the Bojangles’ Seasoned Fried Turkey begins at $39.99 at participating locations only. How are your expanding your brand this holiday season?   Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.