At Little Caesars Customer Relevance is a 'Call of Duty Combo' with MTN Dew

 

Driving new electricity into your brand is hard work.  Leveraging a branded partnership, no matter the size of you company, can drive top-line sales and bottom-line profits when you are focusing on the consumer and attributes that your consumers consider relevant.

Developing interactive participatory consumer focused branded marketing programs is discipline many food marketers overlook.  Looking a customer ahead is an important step to building long term relationship with consumers.   

So, just what kind of partnerships matter today? According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson. 

So, both Little Caesars and MTN DEW are always looking to keep their fans fueled up and ready to go. That's why the brands are joining forces ahead of the release of the new Call of Duty: Modern Warfare II, helping fans across the U.S. elevate their gaming experiences and excite their taste buds.

Now through Saturday, December 31, gamers who order from Little Caesars can get their hands on unique codes that unlock Dual 2XP for Call of Duty: Modern Warfare II. They can also purchase the "Call of Duty Combo" which includes a Large Slices-N-Stix pizza featuring half a Classic pepperoni pizza and half Italian Cheese Bread, Crazy Sauce and a 20 oz. MTN DEW, all for $7.99. Order online at littlecaesars.com or purchase in-store and save your receipt for a code to unlock Dual 2XP as well as access to other bonus in-game items including a player card, emblem, and weapon charm, and the chance to win free prizes such as customized PlayStation 5s, wireless controllers and other swag to take your game to the next level.

Scott Finlow, CMO of PepsiCo Global Foodservice, stated, "We know that DEW Nation and the gaming community are on the edge of their seats with anticipation for the new Call of Duty: Modern Warfare II,". "Joining forces with our partners at Little Caesars gives us the opportunity to up the ante for fans by creating a meal combo that's designed to elevate their gaming experience."

Now if you want to unlock Dual 2XP and in-game rewards for all consoles and PCs, gamers simply need to visit www.LittleCaesarsCallOfDuty.com  to upload their in-store receipt or enter the unique code on their digital receipt. The Dual 2XP and in-game rewards will be linked directly to the gamer's Modern Warfare II account.

Greg Hamilton, Senior Vice President of Marketing at Little Caesars, stated, "Little Caesars pizza is a perfect enhancement to a night of gaming," … "Our Slices-N-Stix and Crazy Sauce alongside a refreshing MTN DEW is a sure-fire way to fuel gamers while they unlock in-game features and swag with our exclusive offerings."

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Little Caesars Living Room Food Marketing

 

How do you plan on becoming the first choice for consumers in a crowded, competitive, compelling food marketplace? Getting the customer to think of your brand first over your competitors’ brand has been an on-going struggle for many.  However, Little Caesars might just have found the new electricity to do just that.

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Little Caesars new partnership with NHL Hockey is a close to the perfect interactive participatory food marketing ideation, I have ever seen. Talk about top-of-mind food branding.”  

Johnson continued, “in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, perfume, cosmetics, online ordering, delivery, self-driving cars, plant-based foods, music, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable.

So, when Little Caesars announced that it wants to buy the naming rights to living rooms, basements, and anywhere NHL hockey is watched. In exchange for signing a naming rights contract for your viewing space, you can get paid in Crazy Bread every single week for the remainder of the NHL season, Johnson knew it would be a hit.

Get this, as part of the contract, fans will agree to always refer to their living rooms (or wherever they watch the games) as the “Little Caesars NHL Viewing Room.”  As payment, contract signors receive a code for free Crazy Bread in their emails every Wednesday throughout the rest of the NHL season (with any pizza purchase).  A copy of the official naming rights contract can be viewed here: https://pizzanighthockey.com/naming-rights

Yes, the first 600 fans to sign a naming rights contract get an even sweeter deal:

·         Signage to display in their viewing area that reflects the new name

·         An official copy of their naming rights contract

·         A $50 NHL.com shop gift card to show their support for their favorite NHL team

·         A free ExtraMostBestest pizza with purchase of any pizza, every single Wednesday for the remainder of the season

·         A VIP lanyard they can wear while watching hockey in their official “Little Caesars NHL Viewing Room

Jeff Klein, senior vice president of global marketing at Little Caesars, stated, “We know many NHL fans will continue to be rooting from home,” … “And, as fans watch their favorite team take the ice, they can have a delicious, buttery Crazy Bread close at hand in their official Little Caesars Viewing Room.”

To sell the rights to your living room in exchange for Crazy Bread, visit PizzaNightHockey.com or check out the Little Caesars Facebook page. Are your food marketing programs interactive and participatory? Are you looking a customer ahead?  Don’t let your brand look more line yesterday than today or tomorrow.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.