Driving new electricity into your brand is hard work. Leveraging a branded partnership, no matter the size of you company, can drive top-line sales and bottom-line profits when you are focusing on the consumer and attributes that your consumers consider relevant.
Developing interactive participatory consumer focused branded marketing programs is discipline many food marketers overlook. Looking a customer ahead is an important step to building long term relationship with consumers.
So, just what kind of partnerships matter today? According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
So, both Little Caesars and MTN DEW are always looking to keep their fans fueled up and ready to go. That's why the brands are joining forces ahead of the release of the new Call of Duty: Modern Warfare II, helping fans across the U.S. elevate their gaming experiences and excite their taste buds.
Now through Saturday, December 31, gamers who order from Little Caesars can get their hands on unique codes that unlock Dual 2XP for Call of Duty: Modern Warfare II. They can also purchase the "Call of Duty Combo" which includes a Large Slices-N-Stix pizza featuring half a Classic pepperoni pizza and half Italian Cheese Bread, Crazy Sauce and a 20 oz. MTN DEW, all for $7.99. Order online at littlecaesars.com or purchase in-store and save your receipt for a code to unlock Dual 2XP as well as access to other bonus in-game items including a player card, emblem, and weapon charm, and the chance to win free prizes such as customized PlayStation 5s, wireless controllers and other swag to take your game to the next level.
Scott Finlow, CMO of PepsiCo Global Foodservice, stated, "We know that DEW Nation and the gaming community are on the edge of their seats with anticipation for the new Call of Duty: Modern Warfare II,". "Joining forces with our partners at Little Caesars gives us the opportunity to up the ante for fans by creating a meal combo that's designed to elevate their gaming experience."
Greg Hamilton, Senior Vice President of Marketing at Little Caesars, stated, "Little Caesars pizza is a perfect enhancement to a night of gaming," … "Our Slices-N-Stix and Crazy Sauce alongside a refreshing MTN DEW is a sure-fire way to fuel gamers while they unlock in-game features and swag with our exclusive offerings."
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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