Sunday, April 11, 2021

Little Caesars Living Room Food Marketing


How do you plan on becoming the first choice for consumers in a crowded, competitive, compelling food marketplace? Getting the customer to think of your brand first over your competitors’ brand has been an on-going struggle for many.  However, Little Caesars might just have found the new electricity to do just that.

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Little Caesars new partnership with NHL Hockey is a close to the perfect interactive participatory food marketing ideation, I have ever seen. Talk about top-of-mind food branding.”  

Johnson continued, “in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, perfume, cosmetics, online ordering, delivery, self-driving cars, plant-based foods, music, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable.

So, when Little Caesars announced that it wants to buy the naming rights to living rooms, basements, and anywhere NHL hockey is watched. In exchange for signing a naming rights contract for your viewing space, you can get paid in Crazy Bread every single week for the remainder of the NHL season, Johnson knew it would be a hit.

Get this, as part of the contract, fans will agree to always refer to their living rooms (or wherever they watch the games) as the “Little Caesars NHL Viewing Room.”  As payment, contract signors receive a code for free Crazy Bread in their emails every Wednesday throughout the rest of the NHL season (with any pizza purchase).  A copy of the official naming rights contract can be viewed here:

Yes, the first 600 fans to sign a naming rights contract get an even sweeter deal:

·         Signage to display in their viewing area that reflects the new name

·         An official copy of their naming rights contract

·         A $50 shop gift card to show their support for their favorite NHL team

·         A free ExtraMostBestest pizza with purchase of any pizza, every single Wednesday for the remainder of the season

·         A VIP lanyard they can wear while watching hockey in their official “Little Caesars NHL Viewing Room

Jeff Klein, senior vice president of global marketing at Little Caesars, stated, “We know many NHL fans will continue to be rooting from home,” … “And, as fans watch their favorite team take the ice, they can have a delicious, buttery Crazy Bread close at hand in their official Little Caesars Viewing Room.”

To sell the rights to your living room in exchange for Crazy Bread, visit or check out the Little Caesars Facebook page. Are your food marketing programs interactive and participatory? Are you looking a customer ahead?  Don’t let your brand look more line yesterday than today or tomorrow.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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