Del Taco’s Halo of Better-for-You Reaches 2 Million Milestone

If success leaves clues and it does Del Taco’s has hit the right customer touchpoints with its partnership with Beyond Meat that is driving new electricity within Del Taco and with consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Del Taco revealed that they have sold nearly 2 million Beyond Tacos and Beyond Avocado Tacos since the products were introduced chainwide in April—making it one of the most successful product introductions in the chain’s history.

John Cappasola, Del Taco CEO stated “The enthusiasm shown by our fans during the first weeks of our Beyond Meat offerings was undeniable,” Regular reader of this blog know we highlighted the new electricity that this partnership would bring.  What we did not mention was how Beyond Meat has been able to tap into Millennials desire for food discovery under the umbrella of ‘better-for-you’.

Now Del Taco elevating Beyond Meal to a platform status offering consumers even more options including:

·         Beyond 8 Layer Burrito (Loaded with 27 grams of protein): Del Taco’s seasoned Beyond Meat plant-based crumbles layered with slow-cooked beans, tangy guacamole, fresh diced tomatoes, crisp lettuce, hand-grated cheddar cheese, zesty red sauce and cool sour cream, in a warm flour tortilla.

·         Epic Beyond Cali Burrito: Del Taco’s seasoned Beyond Meat plant-based crumbles combined with its world famous Crinkle-Cut Fries, cool sour cream, tangy guacamole and handmade pico de gallo salsa in a warm, oversized flour tortilla.  Have you created a platform for new electricity?

According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/  or www.twitter.com/grocerant

T-Mobile Taco Bell Tie-up Taco Tuesday

Taco Tuesday at Taco Bell was one of the first food marketing platforms to drive day-part sales while edifying brand value according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

Johnson continued detailing how the undercurrents of strategic partnerships were driving top line sales and bottom-line profits for Yum brands including Pizza Hut’s online ordering and updated App.  Both are outstanding Hand Held Food Marketing tools that are the undercurrents driving incremental brand adoption putting a new electricity in brand relevance for many younger consumers in Pizza Hut.

With this new partnership with T-Mobile Taco Bell edifies customer relevance with a free taco on Tuesdays’ for T-Mobile customers. So, what is your new relevance?

Food retailers today must understand that relevance drive trial and adoption this new partnership with T-Mobile does that well.   Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Super Bowl Sunday, T-Mobile and Taco Bell announced an exclusive partnership to bring Un-carrier customers free tacos, amping up the uber-popular T-Mobile Tuesdays! Just download the T-Mobile Tuesdays app for iOS or Android to get your free tacos, starting this Tuesday, February 5. Not 'buy one get one free.' Not 'free with a drink purchase.' No strings. Just free. Just because.. If you're with T-Mobile -- you get your free tacos just for being you, boo. Sounds like the happiest customers in wireless just got happier.

Marisa Thalberg, Global Chief Brand Officer, Taco Bell Corp  stated “T-Mobile and Taco Bell felt like natural brand friends, and we were just waiting for the perfect opportunity to make a partnership come to life, in a way that befits what our fans expect from us both. No question this collaboration in the Super Bowl was that perfect opportunity,”“We cannot wait to give T-Mobile Tuesday customers and Taco Bell fans the chance to access a little ‘Taco Bell’ magic, any day of the week.”

Is your business model evolving?  Well consider this since T-Mobile Tuesdays launched in 2016, Un-carrier customers have snagged over 186 million fun freebies and deals, including Pandora Plus, Dunkin credit, Redbox rentals, Atom movie tickets, Live Nation concert tickets, Shell gasoline, and more…just for being T-Mobile customers. So, the price of your mobile service is going down and you get rewarded for being a customer.  Not Bad according to Johnson.

That means you can get up to as much as $966 in free stuff a year for every T-Mobile ONE customer according to leading independent industry analysts. For more details visit: https://www.t-mobile.com/offers/t-mobile-tuesdays. And don’t forget to download the T-Mobile Tuesdays app for iOS or Android! 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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