The T-Mobile - Burger King Partnership Drives New Electricity

If success does leave clues T-Mobile’s Tuesday’s App has driven top of mind awareness for T-Mobile while edifying legacy foodservice brand relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Does your brand marketing look more like yesterday than tomorrow?

Back in the day a The Hartman Group study found not nothing works better than free. T-Mobile took that to heart and now that they are partnering with Burger King if you want to score a free Whopper, T-Mobile customers just download the T-Mobile Tuesdays app for iOS or Android and get ready for Tuesday, September 3.

So, T-Mobile and Burger King announced a partnership to bring more free food to Un-carrier customers each month through January, including WHOPPER sandwiches and more, through T-Mobile Tuesdays. On Tuesday, September 3, T-Mobile customers can snag a free Whopper sandwich through the T-Mobile Tuesdays app, and that royal treatment continues every month through January with free BK eats.

John Legere, CEO at T-Mobile “There are few things Americans agree on these days, but most of us agree that burgers are delicious, and free burgers somehow taste even better,” “We teamed up with BK through January because T-Mobile customers reign supreme yet again … while carrier customers get royally screwed, as always.”

Once again, if you want a free Whopper, T-Mobile customers just download the T-Mobile Tuesdays app for iOS or Android and get ready for Tuesday, September 3. When that burger craving hits, open the app, tap Redeem and log in or create an account in the latest BK app to apply your free Whopper sandwich code. Before end of day September 9, order your free Whopper on the BK app, and make your flame-grilled dreams a reality.

How are you driving brand value? How are you driving new electricity? So, is your brand looking a customer ahead?  Are you looking to grow business like you did yesterday or do you want tomorrow customers? Just where is your brand headed? How is your brand expanding its reach and driving new electricity?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/

Pop-Up Stores Drive Brand Electricity

Legacy food retailers including grocery stores, chain restaurants, and convenience stores understand that brands can lose their luster with consumers.  The also understand that consumers are dynamic not static and retailer must be as well if they want to maintain customer relevance.  What are you doing to drive customer adoption and new electricity?

One company that is doing a very good job recently adding value to its brands is Yum! Brands, Pizza Hut, KFC, and Taco Bell according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Under the outstanding tutelage of Yum! Brands, CEO Greg Creed each of brand has formed new partnerships to drive new electricity according to Johnson.

Taco Bell after launching their “free taco every week” giveaway with T-Mobile Tuesdays during this year’s Super Bowl, T-Mobile and Taco Bell are going even bigger, creating their first co-branded T-MoBell stores to bring the ultimate experience— smartphones and tacos—to everyone. Coming July 23-25 to New York, Los Angeles and Chicago, T-MoBell stores will serve awesome—and free—exclusives, including a limited edition T-MoBell Freeze, free tacos and co-branded merchandise. Plus, each T-MoBell location will be serving up celeb meet-and-greets to celebrate the opening.

John Legere, CEO of T-Mobile stated “When we launched free tacos every week on T-Mobile Tuesdays, TacoBell.com had its highest online order day ever and T-Mobile Tuesdays was number one in the App Store. Since then, Un-carrier customers have snagged more than 14 million free tacos from the app,” 14 Million Free Taco’s is New Electricity according to Johnson.  Legere continued “People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up.”

The T-MoBell stores will open at T-Mobile’s local Signature Stores in New York City, Los Angeles and Chicago, with free tacos, freezes and in-store DJs and giveaways from 2 p.m.–5 p.m. daily on July 23, 24, and 25, while supplies last. Those first in line will get first pick at the exclusive merchandise.

According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, Pop-Up stores, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Battle for Share of Stomach

T-Mobile Taco Bell Tie-up Taco Tuesday

Taco Tuesday at Taco Bell was one of the first food marketing platforms to drive day-part sales while edifying brand value according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

Johnson continued detailing how the undercurrents of strategic partnerships were driving top line sales and bottom-line profits for Yum brands including Pizza Hut’s online ordering and updated App.  Both are outstanding Hand Held Food Marketing tools that are the undercurrents driving incremental brand adoption putting a new electricity in brand relevance for many younger consumers in Pizza Hut.

With this new partnership with T-Mobile Taco Bell edifies customer relevance with a free taco on Tuesdays’ for T-Mobile customers. So, what is your new relevance?

Food retailers today must understand that relevance drive trial and adoption this new partnership with T-Mobile does that well.   Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Super Bowl Sunday, T-Mobile and Taco Bell announced an exclusive partnership to bring Un-carrier customers free tacos, amping up the uber-popular T-Mobile Tuesdays! Just download the T-Mobile Tuesdays app for iOS or Android to get your free tacos, starting this Tuesday, February 5. Not 'buy one get one free.' Not 'free with a drink purchase.' No strings. Just free. Just because.. If you're with T-Mobile -- you get your free tacos just for being you, boo. Sounds like the happiest customers in wireless just got happier.

Marisa Thalberg, Global Chief Brand Officer, Taco Bell Corp  stated “T-Mobile and Taco Bell felt like natural brand friends, and we were just waiting for the perfect opportunity to make a partnership come to life, in a way that befits what our fans expect from us both. No question this collaboration in the Super Bowl was that perfect opportunity,”“We cannot wait to give T-Mobile Tuesday customers and Taco Bell fans the chance to access a little ‘Taco Bell’ magic, any day of the week.”

Is your business model evolving?  Well consider this since T-Mobile Tuesdays launched in 2016, Un-carrier customers have snagged over 186 million fun freebies and deals, including Pandora Plus, Dunkin credit, Redbox rentals, Atom movie tickets, Live Nation concert tickets, Shell gasoline, and more…just for being T-Mobile customers. So, the price of your mobile service is going down and you get rewarded for being a customer.  Not Bad according to Johnson.

That means you can get up to as much as $966 in free stuff a year for every T-Mobile ONE customer according to leading independent industry analysts. For more details visit: https://www.t-mobile.com/offers/t-mobile-tuesdays. And don’t forget to download the T-Mobile Tuesdays app for iOS or Android! 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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