HelloFresh Celebrity Re-Fresh

 

Meal Kit magic for HelloFresh may very well be found in a new partnership with actor Neil Patrick Harris and his husband, professional chef and cookbook author David Burtka, to promote the ease of cooking with meal kits. The partnership provides HelloFresh customers access to new family-friendly recipes developed exclusively by Burtka, in addition to comedic content featuring the pair and their twins, Gideon and Harper, enjoying meals in their own kitchen.

Regular readers of this blog know that Hello Fresh continues to lead within the meal kt category for freshness, flavor, and family fun. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® recent grocerant scorecards.

So, Burtka collaborated with HelloFresh to create a limited-time recipe series of meals inspired by his cookbook Life is a Partyand flavor profiles enjoyed by his family. Through Sept. 4, HelloFresh customers can have the recipes, including all of the ingredients and step-by-step instructions, delivered directly to their homes. Part of HelloFresh’s Premium Picks menu options, the recipe series offers Cheesy Chicken & Bean Enchiladas with Tomato Rice, Pico de Gallo & Lime Crema; Herb-Roasted Chicken Legs with Brown Butter Veggies & Rice; Zesty Shrimp & Slaw Tacos with Creamy Guac, Salsa & Blue Corn Chips; and Grilled Steak & Asparagus Salad with Farro, Mushrooms & Lemony Ricotta.

Harris, stated, “Our lives move a million miles a minute so finding time together as a family or with our friends — ideally over a meal — is super important to us,”  Burtka added: “Whether we’re planning dinner for the twins or entertaining friends, HelloFresh has something for everyone, any night of the week, no matter how busy our schedules are! I’m excited to bring even more family-friendly, tasty recipes to their menu through this partnership.”

Michelle Olson, HelloFresh’s culinary development manager, stated, “HelloFresh is designed to be the perfect solution for families like Neil and David’s, who don’t have a lot of time to prep but want to get the kids involved and put their own spin on classic recipes,” … “It was an honor to have Chef David Burtka in our kitchen to collaborate on these limited-edition recipes that incorporate his favorite flavors, family-friendly cooking techniques, and inspiration from his own professional cooking experience.”

Here is why the team at Foodservice Solutions® thinks this will ‘re-fresh’ Hello Fresh, because along with the recipe series, consumers can view vlog-style content featuring Harris, Burtka and their kids across OTT, linear TV, social media, paid social, and more.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Battle for a Larger Share of Stomach

Celebrity Endorsements Help

Shopping for a Whopper Burger Kings Fresh Fun Food Platform

Success does leave clues and partnerhisp continue to be the platfrom drving top line sales and bottom line profits for most food retailers today according to Steven Johnson, Grocerant Guru at Tacoma, WA based Foodservice Solutions.

Just go shopping and you can earn a Whopper as Burger King is hijacking the biggest shopping week of the year, by making other brands buy you a Whopper sandwich. This is such a good idea that I’m sure you are going to want to try it.

It’s simple just go to WHOPPER-SHOPPER.com, a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for your next Whopper sandwich.

So, how does this work exactly? When somebody clicks a banner on a website and buys something from a brand, the owner of the website gets a percentage of the sale from that brand. With WHOPPER-SHOPPER.com, each time somebody clicks on one of the banner ads and purchases something, the company pays the Burger King brand money. Money that BK will give back to our guests in the tastiest form we know—with Whopper sandwich vouchers1.

WHOPPER-SHOPPER.COM is now live and will working through Cyber Monday on November 26 while supplies last for US residents only. Due to high demand, there will be a limit of three Whopper sandwich vouchers per eligible participant. The vouchers will be sent to participants shortly after the end of the promotion. Whopper sandwich vouchers will be distributed as $5 Burger King Gift Cards.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.