Meal Kit magic for HelloFresh may very well be found in a new partnership with actor Neil Patrick Harris and his husband, professional chef and cookbook author David Burtka, to promote the ease of cooking with meal kits. The partnership provides HelloFresh customers access to new family-friendly recipes developed exclusively by Burtka, in addition to comedic content featuring the pair and their twins, Gideon and Harper, enjoying meals in their own kitchen.
Regular readers of this blog know that Hello Fresh continues to lead within the meal kt category for freshness, flavor, and family fun. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® recent grocerant scorecards.
So, Burtka collaborated with HelloFresh to create a limited-time recipe series of meals inspired by his cookbook Life is a Partyand flavor profiles enjoyed by his family. Through Sept. 4, HelloFresh customers can have the recipes, including all of the ingredients and step-by-step instructions, delivered directly to their homes. Part of HelloFresh’s Premium Picks menu options, the recipe series offers Cheesy Chicken & Bean Enchiladas with Tomato Rice, Pico de Gallo & Lime Crema; Herb-Roasted Chicken Legs with Brown Butter Veggies & Rice; Zesty Shrimp & Slaw Tacos with Creamy Guac, Salsa & Blue Corn Chips; and Grilled Steak & Asparagus Salad with Farro, Mushrooms & Lemony Ricotta.
Michelle Olson, HelloFresh’s culinary development manager, stated, “HelloFresh is designed to be the perfect solution for families like Neil and David’s, who don’t have a lot of time to prep but want to get the kids involved and put their own spin on classic recipes,” … “It was an honor to have Chef David Burtka in our kitchen to collaborate on these limited-edition recipes that incorporate his favorite flavors, family-friendly cooking techniques, and inspiration from his own professional cooking experience.”
Here is why the team at Foodservice Solutions® thinks this will ‘re-fresh’ Hello Fresh, because along with the recipe series, consumers can view vlog-style content featuring Harris, Burtka and their kids across OTT, linear TV, social media, paid social, and more.
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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