7-Eleven Pizza is Hot On and Off Social Media

 

If you want to spice up your tase buds just a bit this October, you should pop into a 7-Eleven and try either a slice of 11-Pepper Sauce pizza or a bag of Paqui Haunted Ghost Pepper chips according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Gen Z and Millennials continue in search of new food items, well 7—Eleven has a deal that will spice up their day according to Johnson.

So, 7--Eleven is calling all fans of pizza, spicy food challenges and social media to visit a participating 7-Eleven convenience store for the One Slice Challenge. This is an interactive participatory consumer focused LTO targeting those that want either hot, hot, ho, food or new food experiences,

You should drop-in right away while supplies last, consumers can choose to eat one slice of any 7-Eleven pizza, top it with the retailer's proprietary 11-Pepper Sauce and a bag of Paqui Haunted Ghost Pepper chips, and wash it down with a can of Liquid Death Mountain Water. Now that a 1, 2, 3 punch that personally will pass on.  However, I assure you this LTO will garner the right crowd while elevating social media buzz for 7-Eleven.

Here is the social media side, 7-Eleven is asking fans to post their reactions on social media, using the hashtag #OneSliceChallenge on Instagram, TikTok or Twitter. The reward is ultimate bragging rights and the chance to be featured on 7‑Eleven social channels, according to the convenience retailer.

Amber Langston, 7‑Eleven product director of pizza, stated, "We want to celebrate the risk takers and those who are always up for a challenge by giving them a fun way to make 7‑Eleven part of their daily lives,"  "And what better way to try our new 7-Meat Pizza and 11-Pepper sauce than to combine them and add a satisfying crunchy chip to the top?!"

This trial is priced right as, everything necessary to participate in the One Slice Challenge is available for just $3 during the month of October, with the 7Rewards loyalty program. Components include:

·         Any slice of 7-Eleven pizza. Varieties include cheese, pepperoni or the new 7-Meat Pizza, featuring pepperoni, Canadian bacon, sausage, beef, bacon, diced ham, and Italian sausage.

·         

A packet of the "freakishly hot, try at your own risk" 11-Pepper Sauce, made from 11 varieties of peppers, including ghost pepper, habanero, chili powder, black pepper, white pepper, chipotle, jalapeño, ancho, pasilla, guajillo, and red pepper.

·         A 2-ounce bag of Paqui Haunted Ghost Pepper chips.

·         Any can of Liquid Death Mountain Water, still or sparkling.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Roy Rogers Heating up Sales

Roy Rogers restaurants was looking for some new electricity to drive top line sales and bottom line profits recently and did what every branded chain should do they sought out a new partnership that could help speed up the rate of innovation while edifying the brands relationship with the customers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Roy Rogers is heating up its menu by teaming up with Texas Pete to introduce the restaurant’s all new Texas Pete Spicy Chicken Sandwich. The new sandwich was introduced at participating Roy Rogers menus on September 10 in hopes of finding that new electricity.

So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Texas Pete and Roy Rogers partnership will according to the company “challenge even the biggest spicy food fans to giddy-up their taste buds. The base of Roy Rogers’ new creation starts with an all-white-meat breast fillet that is hand-battered and breaded in the restaurant. The juicy fillet is covered in savory spices, giving it the signature Texas Pete flavor. The spicy chicken fillet is served on a fluffy Kaiser roll, smothered in Roy Rogers’ smoky chili-pepper sauce and topped with a thick slice of Monterey Jack cheese.”

Mark Jenkins, Senior Director of Marketing for Roy Rogers Restaurants stated “Our ROYalists will have their taste buds tingling with this delicious sandwich.” “Teaming up with another cowboy to create a new and unique spicy chicken sandwich is great for both Roy Rogers and Texas Pete,” 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.