Roy Rogers Heating up Sales

Roy Rogers restaurants was looking for some new electricity to drive top line sales and bottom line profits recently and did what every branded chain should do they sought out a new partnership that could help speed up the rate of innovation while edifying the brands relationship with the customers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Roy Rogers is heating up its menu by teaming up with Texas Pete to introduce the restaurant’s all new Texas Pete Spicy Chicken Sandwich. The new sandwich was introduced at participating Roy Rogers menus on September 10 in hopes of finding that new electricity.

So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Texas Pete and Roy Rogers partnership will according to the company “challenge even the biggest spicy food fans to giddy-up their taste buds. The base of Roy Rogers’ new creation starts with an all-white-meat breast fillet that is hand-battered and breaded in the restaurant. The juicy fillet is covered in savory spices, giving it the signature Texas Pete flavor. The spicy chicken fillet is served on a fluffy Kaiser roll, smothered in Roy Rogers’ smoky chili-pepper sauce and topped with a thick slice of Monterey Jack cheese.”

Mark Jenkins, Senior Director of Marketing for Roy Rogers Restaurants stated “Our ROYalists will have their taste buds tingling with this delicious sandwich.” “Teaming up with another cowboy to create a new and unique spicy chicken sandwich is great for both Roy Rogers and Texas Pete,” 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.