Teriyaki Madness Family Focused Food Marketing

 

If success leaves clues and it does.  Focusing on family meals when kids are returning to school is a food marketing tool kit staple that should never be over look or underutilized according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

This year as kids are returning to class at home or at school, the ongoing coronavirus pandemic continues to create stressful situations for families across the country, with many parents still working from home and many children still receiving remote schooling. Help with dinner has never been so important according to Johnson.

Teriyaki Madness is not the largest chain restaurant but it has it’s focus in the right place. Teriyaki Madness is one of the few foodservice businesses to not only survive, but thrive during the COVID-19 crisis with same store sales up 17 percent year over year. The new Share-a-Bowl Meals promotion, five bowls of individual items served family-style at a really great price, from September 1 to October 15, is both consumer interactive and participatory two key attributes of grocerant niche success and sure to drive incremental sales and profits at the unit level.

So, the Family-Style Share-a-Bowl Meal at Teriyaki Madness feeds up to six people. Customers can choose two proteins (fresh, marinated and grilled chicken teriyaki, spicy chicken, orange chicken, steak teriyaki or spicy tofu); two bases (white rice, brown rice, fried rice or yakisoba noodles); and two appetizers (edamame, chicken eggroll, crab rangoon or chicken potstickers). Each meal comes with fresh, stir-fry veggies (zucchini, cabbage, onion, carrots and broccoli). For just $45*, customers can feed the whole family, with each member customizing their meal at home based on their cravings.

Teriyaki Madness EVP of Marketing Jodi Boyce stated, “As kids are returning to school, many of them doing it remotely, and families continue to adapt to the pandemic, we want to do whatever we can to make their lives a little easier during this difficult chapter,”... “This meal offers a really easy way to satisfy everyone’s cravings – with food even the kids will love – at a great price. It also happens to be healthy, but don’t tell the kids that part.”

Teriyaki Madness understands consumer interactive and partisipatory food marketing.  In May they introduced its Pay-it-Forward campaign, which asked customers to team up with the brand to split the cost of meals for healthcare workers. Since that campaign launched, Teriyaki Madness and its fans have provided more than 6,000 meals to healthcare professionals and first responders across the country. In June, the brand rolled out the The Four-Top, a combo meal deal offered exclusively to restaurant industry workers laid off since the arrival of the coronavirus.

Boyce continued, “As families across the nation have been navigating homeschooling, virtual learning, and tricky work and school schedules, we are all realizing just how important teachers are,”. “We are planning to launch a promotion in October to benefit teachers, and try to make their hectic lives just a little bit easier.”

The Share-a-Bowl Meal can be order in-shop, online or through the TMAD app for pickup or delivery through October 15. Doe’s you marketing look more like yesterday that today?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Teriyaki Madness Technology Drives Customer Returns

Regular readers of this blog know that 2019 is the year that food marketing partnerships are driving customer relevance while edifying top line sales and bottom line profits for large and small branded food outlets according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Teriyaki Madness less than a year after the successful launch of its new app that allowed its fans to get their big bowls faster and easier than ever before, is spicing things up yet again too garner New Electricity.  Rolling out an all-new loyalty program with every Teriyaki Madness purchase, fans accrue points that can be redeemed for free drinks, sides and bowls of all kinds.

Teriyaki Madness VP of Marketing Jodi Boyce Stated “As we continue to grow, we knew we needed to invest in building stronger relationships with our customers through the type of mobile convenience they expect of their favorite restaurants today,” … “The first step was partnering with Punchh to develop our mobile app last summer. Now, we’re introducing a loyalty program that will reward our fans for choosing to satisfy their cravings with Teriyaki Madness.”

In addition to earning a free bowl with the purchase of another bowl and two drinks just for signing up on the app.  Teriyaki Madness new loyalty program will also feature special offers and sprint deals that reward customers for earning a certain number of points in a given month with a discount or free item, starting with offering double points for all orders through July 31!

Teriyaki Madness VP of Marketing Jodi Boyce also has plans to incorporate a donation feature where customers can donate the point’s they’ve earned to a charity to provide meals for others rather than use the points themselves. Plus, they’ll give you a free bowl on your birthday, just because.

Boyce adds continues “We’re excited to roll out our Loyalty program as a way to thank our regular customers while also attracting new ones thanks to its strong value proposition. “Punchh has a stellar reputation and the type of partner integration we needed to deliver for our loyal fans, and we can’t wait for them to experience the added convenience and stellar rewards this new platform offers.”

So, what are you doing too drive new electricity?  According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.