Saturday, September 26, 2020

Teriyaki Madness Family Focused Food Marketing


If success leaves clues and it does.  Focusing on family meals when kids are returning to school is a food marketing tool kit staple that should never be over look or underutilized according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

This year as kids are returning to class at home or at school, the ongoing coronavirus pandemic continues to create stressful situations for families across the country, with many parents still working from home and many children still receiving remote schooling. Help with dinner has never been so important according to Johnson.

Teriyaki Madness is not the largest chain restaurant but it has it’s focus in the right place. Teriyaki Madness is one of the few foodservice businesses to not only survive, but thrive during the COVID-19 crisis with same store sales up 17 percent year over year. The new Share-a-Bowl Meals promotion, five bowls of individual items served family-style at a really great price, from September 1 to October 15, is both consumer interactive and participatory two key attributes of grocerant niche success and sure to drive incremental sales and profits at the unit level.

So, the Family-Style Share-a-Bowl Meal at Teriyaki Madness feeds up to six people. Customers can choose two proteins (fresh, marinated and grilled chicken teriyaki, spicy chicken, orange chicken, steak teriyaki or spicy tofu); two bases (white rice, brown rice, fried rice or yakisoba noodles); and two appetizers (edamame, chicken eggroll, crab rangoon or chicken potstickers). Each meal comes with fresh, stir-fry veggies (zucchini, cabbage, onion, carrots and broccoli). For just $45*, customers can feed the whole family, with each member customizing their meal at home based on their cravings.

Teriyaki Madness EVP of Marketing Jodi Boyce stated, “As kids are returning to school, many of them doing it remotely, and families continue to adapt to the pandemic, we want to do whatever we can to make their lives a little easier during this difficult chapter,”... “This meal offers a really easy way to satisfy everyone’s cravings – with food even the kids will love – at a great price. It also happens to be healthy, but don’t tell the kids that part.”

Teriyaki Madness understands consumer interactive and partisipatory food marketing.  In May they introduced its Pay-it-Forward campaign, which asked customers to team up with the brand to split the cost of meals for healthcare workers. Since that campaign launched, Teriyaki Madness and its fans have provided more than 6,000 meals to healthcare professionals and first responders across the country. In June, the brand rolled out the The Four-Top, a combo meal deal offered exclusively to restaurant industry workers laid off since the arrival of the coronavirus.

Boyce continued, “As families across the nation have been navigating homeschooling, virtual learning, and tricky work and school schedules, we are all realizing just how important teachers are,”. “We are planning to launch a promotion in October to benefit teachers, and try to make their hectic lives just a little bit easier.”

The Share-a-Bowl Meal can be order in-shop, online or through the TMAD app for pickup or delivery through October 15. Doe’s you marketing look more like yesterday that today?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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