Regular readers of this blog know that 2019 is the year that food marketing partnerships are driving customer relevance while edifying top line sales and bottom line profits for large and small branded food outlets according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Teriyaki Madness less than a year after the successful launch of its new app that allowed its fans to get their big bowls faster and easier than ever before, is spicing things up yet again too garner New Electricity. Rolling out an all-new loyalty program with every Teriyaki Madness purchase, fans accrue points that can be redeemed for free drinks, sides and bowls of all kinds.
Teriyaki Madness VP of Marketing Jodi Boyce Stated “As we continue to grow, we knew we needed to invest in building stronger relationships with our customers through the type of mobile convenience they expect of their favorite restaurants today,” … “The first step was partnering with Punchh to develop our mobile app last summer. Now, we’re introducing a loyalty program that will reward our fans for choosing to satisfy their cravings with Teriyaki Madness.”
In addition to earning a free bowl with the purchase of another bowl and two drinks just for signing up on the app. Teriyaki Madness new loyalty program will also feature special offers and sprint deals that reward customers for earning a certain number of points in a given month with a discount or free item, starting with offering double points for all orders through July 31!
Teriyaki Madness VP of Marketing Jodi Boyce also has plans to incorporate a donation feature where customers can donate the point’s they’ve earned to a charity to provide meals for others rather than use the points themselves. Plus, they’ll give you a free bowl on your birthday, just because.
Boyce adds continues “We’re excited to roll out our Loyalty program as a way to thank our regular customers while also attracting new ones thanks to its strong value proposition. “Punchh has a stellar reputation and the type of partner integration we needed to deliver for our loyal fans, and we can’t wait for them to experience the added convenience and stellar rewards this new platform offers.”
So, what are you doing too drive new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.