Corner Bakery Partners with Dannon Yogurt too Drive Sales

 

Corner Bakery has had very good food marketing leaders that developed long term branded messaging strategy that edified brand relevance with consumers over time building top line sales and bottom-line profits. 

With an eye on both customer relevance and new product development Corner Bakery entered into a partnership that will drive new electricity into its brand messaging, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, menu development, online ordering, delivery, self-driving cars, plant-based foods, music, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different and this fits that bill according to Johnson.

Now Corner Bakery has a few of its most popular menu items with Dannon Yogurt. Guests can enjoy a bright start to their mornings, or a delicious, anytime snack, with these three delightful offerings:

1.       Berry & Almond Overnight Oats – Rolled oats, Dannon Vanilla Yogurt, apple, banana, dried currants, dried cranberries, toasted almonds, strawberry and blueberry.

2.       Apple & Banana Overnight Oats – Rolled oats, Dannon Vanilla Yogurt, apple, banana, dried currants and dried cranberries.

3.       Fresh Yogurt & Berry Parfait – Granola, Dannon Vanilla Yogurt and seasonal berries.

The ‘halo’ of better for you extend to pricing as well, so, to celebrate the brands’ collaboration, Corner Bakery is offering $2 off the Berry & Almond Overnight Oats, Apple & Banana Overnight Oats and Fresh Yogurt & Berry Parfait to guests through March 28th. For offer details and participating locations, visit cornerbakery.com/dannon-2021. You can also enjoy your Overnight Oats or Parfait in-cafe, or order online for safe and convenient pick up or delivery.

Donna Josephson, senior vice president and chief marketing officer of Corner Bakery, stated, “We are always working to craft the highest-quality food possible, and Dannon is the perfect partner for helping us achieve that objective,”... “Dannon Yogurt is certified gluten-free and provides essential nutrients, such as protein and calcium, as part of a healthy lifestyle. Plus, it’s delicious! We’re excited to team up with another incredible brand to offer our guests the quality they deserve.” How are you extending brand relevance?

 Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Orange Leaf’s new Flavor Focused Partnership

Success does leave clues and one clue regular readers understand is that differentiation does not mean different it means familiar according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Johnson reminds us that driving customer relevance requires consumer buy-in and new branded partnerships can help brands garner a renewed electricity. Here is another example of driving new electricity, Orange Leaf teamed up with Oreo to offer a new limited time flavor, Cookies ‘N Cream Gelato made with Oreo Cookie Pieces. It’s all the best parts of the Oreo Cookie in a decadent creamy dessert. Additionally, Oreo is giving a lucky Orange Leaf Guest the chance to win a $1,000 gift card.

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.

 It’s as easy as snapping a selfie with a cup of Cookies ‘N Cream Gelato, tag Oreo, Orange Leaf, and use the hashtag #OreoSummerSweepstakes. This delicious promotion will run until July 31.

Kristen Campbell, Director of Marketing stated “We’re thrilled to partner with Oreo for their 4th annual Oreo Summer promotion. This flavor has already been a fast favorite and the gift card giveaway has been successfully driving additional online engagement through influencers and social shares,”

Consumer like Oreo’s according to Johnson thus it expands the customer ‘halo’ of better-for-you. For guests looking for a healthier option this summer, Acai Bowls are still available at your local Orange Leaf. They are made with a blend of organic acai, banana, and almond milk for a sweet fresh flavor. Top your bowl with granola or various fruits to make it even sweeter.

Kendall Ware, president and COO of Orange Leaf gets it as well stating “Our partnerships and new product offerings this summer have been a crucial part in driving new Guests in each day and expanding other dayparts,” “We will continue to grow our offerings and brand partnerships to make life sweeter.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

Dunkin’s Mobile Grab-N-Go Drive’s Customer Flow

Regular readers of this blog understand the strength and key drivers of grocerant niche growth and Dunkin Donuts new prototype emphasizes those attributes.  The team at Tacoma, WA based Foodservice Solutions® believes that Nancy Luna of Nation’s Restaurant News captured some of the visceral customer touch points in her recent NRN article. We have added out view and included some of Nancy’s NRN article photos to drive home our points.

Dunkin’s store of the future edifies consumer increasing demand for fast service, quick payments, and grocerant niche mix and match meal component bundling all while edifying customer choice with relevance according to Steven Johnson our Grocerant Guru® convenience, takeout and tech

The relevance comes in as pointed out by Nancy in the form of a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices all focused on convenience, takeout and technology that edifies speed of service. 

Dunkin’ Donuts plans to open 50 of these store of the future units by the end of 2018 according to the company. While calling itself a beverage first company these new units underscoring the interplay between food and beverages creating a platform that enables mix and match meal component bundling superiority to that of McDonald’s and Starbucks.  

The new eight-tap beverage system empowers choice including cold-brew coffee infused with nitrogen which continues to garner new customers. This new display will prove inviting to consumers and elevate product sampling according to Johnson.

The Donut display puts the doughnuts out front, instead of behind the counter like in traditional locations.  Combine that with an expanded to-go section is stocked with a variety of snacks and merchandise, such as bottled drinks, yogurt parfaits, nutrition bars, coffee mugs, beef jerky and mints the grocerant niche mix and match bundling will enhance the consumer experience.

Mobile order and pay add relevance to Gen Z and Millennials as the mobile pickup counter enable consumers to simple skip the line when they pay online. How is your brand expanding consumer choice?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant