Regular
readers of this blog understand the strength and key drivers of grocerant niche
growth and Dunkin Donuts new prototype emphasizes those attributes. The team at Tacoma, WA based Foodservice Solutions® believes that Nancy
Luna of Nation’s Restaurant News captured some of the
visceral customer touch points in her recent NRN article. We have added out
view and included some of Nancy’s NRN article photos
to drive home our points.
Dunkin’s store of the future
edifies consumer increasing demand for fast service, quick payments, and
grocerant niche mix and match meal component bundling all while edifying
customer choice with relevance according to Steven Johnson our Grocerant Guru® convenience,
takeout and tech
The
relevance comes in as pointed out by Nancy in the form of a pickup counter for
mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices
all focused on convenience, takeout and technology that edifies speed of service.
Dunkin’
Donuts plans to open 50 of these store of the future units by the end of 2018
according to the company. While calling itself a beverage first company these
new units underscoring the interplay between food and beverages creating a
platform that enables mix and match meal component bundling superiority to that
of McDonald’s and Starbucks.
The
new eight-tap beverage system empowers choice including cold-brew coffee
infused with nitrogen which continues to garner new customers. This new display
will prove inviting to consumers and elevate product sampling according to
Johnson.
The
Donut display puts the doughnuts out front, instead of behind the counter like
in traditional locations. Combine that with an expanded to-go section is
stocked with a variety of snacks and merchandise, such as bottled drinks,
yogurt parfaits, nutrition bars, coffee mugs, beef jerky and mints the
grocerant niche mix and match bundling will enhance the consumer experience.
Mobile
order and pay add relevance to Gen Z and Millennials as the mobile pickup
counter enable consumers to simple skip the line when they pay online. How is
your brand expanding consumer choice?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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