Monday, March 26, 2018

Dunkin’s Mobile Grab-N-Go Drive’s Customer Flow

Regular readers of this blog understand the strength and key drivers of grocerant niche growth and Dunkin Donuts new prototype emphasizes those attributes.  The team at Tacoma, WA based Foodservice Solutions® believes that Nancy Luna of Nation’s Restaurant News captured some of the visceral customer touch points in her recent NRN article. We have added out view and included some of Nancy’s NRN article photos to drive home our points.
Dunkin’s store of the future edifies consumer increasing demand for fast service, quick payments, and grocerant niche mix and match meal component bundling all while edifying customer choice with relevance according to Steven Johnson our Grocerant Guru® convenience, takeout and tech
The relevance comes in as pointed out by Nancy in the form of a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices all focused on convenience, takeout and technology that edifies speed of service. 
Dunkin’ Donuts plans to open 50 of these store of the future units by the end of 2018 according to the company. While calling itself a beverage first company these new units underscoring the interplay between food and beverages creating a platform that enables mix and match meal component bundling superiority to that of McDonald’s and Starbucks.  
The new eight-tap beverage system empowers choice including cold-brew coffee infused with nitrogen which continues to garner new customers. This new display will prove inviting to consumers and elevate product sampling according to Johnson.
The Donut display puts the doughnuts out front, instead of behind the counter like in traditional locations.  Combine that with an expanded to-go section is stocked with a variety of snacks and merchandise, such as bottled drinks, yogurt parfaits, nutrition bars, coffee mugs, beef jerky and mints the grocerant niche mix and match bundling will enhance the consumer experience.
Mobile order and pay add relevance to Gen Z and Millennials as the mobile pickup counter enable consumers to simple skip the line when they pay online. How is your brand expanding consumer choice?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

No comments:

Post a Comment