Success does leave clues and one clue
regular readers understand is that differentiation does not mean different it
means familiar according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
Johnson reminds us that driving customer relevance
requires consumer buy-in and new branded partnerships can help brands garner a
renewed electricity. Here is another example of driving new electricity, Orange Leaf teamed up with Oreo to offer a new limited time flavor,
Cookies ‘N Cream Gelato made with Oreo Cookie Pieces. It’s all the best parts
of the Oreo Cookie in a decadent creamy dessert. Additionally, Oreo is giving a
lucky Orange Leaf Guest the chance to win a $1,000 gift card.
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply and includes such things
as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, Fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different.
It’s as easy as snapping a selfie
with a cup of Cookies ‘N Cream Gelato, tag Oreo, Orange Leaf, and use the
hashtag #OreoSummerSweepstakes. This delicious promotion will run until July
31.
Kristen Campbell, Director of Marketing stated
“We’re thrilled to partner with Oreo for their 4th annual Oreo Summer
promotion. This flavor has already been a fast favorite and the gift card
giveaway has been successfully driving additional online engagement through
influencers and social shares,”
Consumer like Oreo’s according to Johnson
thus it expands the customer ‘halo’ of better-for-you. For guests looking for a
healthier option this summer, Acai Bowls are still available at your local
Orange Leaf. They are made with a blend of organic acai, banana, and almond
milk for a sweet fresh flavor. Top your bowl with granola or various fruits to
make it even sweeter.
Kendall Ware, president and COO of Orange
Leaf gets it as well stating “Our partnerships and new product offerings this summer
have been a crucial part in driving new Guests in each day and expanding other
dayparts,” “We will continue to grow our offerings and brand partnerships to
make life sweeter.
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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