Sunday, July 28, 2019

Orange Leaf’s new Flavor Focused Partnership

Success does leave clues and one clue regular readers understand is that differentiation does not mean different it means familiar according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Johnson reminds us that driving customer relevance requires consumer buy-in and new branded partnerships can help brands garner a renewed electricity. Here is another example of driving new electricity, Orange Leaf teamed up with Oreo to offer a new limited time flavor, Cookies ‘N Cream Gelato made with Oreo Cookie Pieces. It’s all the best parts of the Oreo Cookie in a decadent creamy dessert. Additionally, Oreo is giving a lucky Orange Leaf Guest the chance to win a $1,000 gift card.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.
 It’s as easy as snapping a selfie with a cup of Cookies ‘N Cream Gelato, tag Oreo, Orange Leaf, and use the hashtag #OreoSummerSweepstakes. This delicious promotion will run until July 31.
Kristen Campbell, Director of Marketing stated “We’re thrilled to partner with Oreo for their 4th annual Oreo Summer promotion. This flavor has already been a fast favorite and the gift card giveaway has been successfully driving additional online engagement through influencers and social shares,”
Consumer like Oreo’s according to Johnson thus it expands the customer ‘halo’ of better-for-you. For guests looking for a healthier option this summer, Acai Bowls are still available at your local Orange Leaf. They are made with a blend of organic acai, banana, and almond milk for a sweet fresh flavor. Top your bowl with granola or various fruits to make it even sweeter.
Kendall Ware, president and COO of Orange Leaf gets it as well stating “Our partnerships and new product offerings this summer have been a crucial part in driving new Guests in each day and expanding other dayparts,” “We will continue to grow our offerings and brand partnerships to make life sweeter.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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