1. Recent Grocerant ScoreCards found 81.1% of consumers
don’t know what’s for dinner at Noon, and 61.1 don’t know what’ s for dinner at
4PM %.
2. Roughly 63.7% of consumers purchase prepared food items from a
retail location at least three times a month.
3.
79.6% all dinners have at least 1
grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two
meal components.
4. When asked if
they wanted to cook dinner from scratch or assemble dinner from fresh meal
components 91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components
and Millennials 83.4% chose meal components.
5. Seventy-three percent of retail prepared food purchases are taken
to go
6. Prepared food purchases are frequently a planned purchase
among 61.2% of shoppers, while 40.9% of shoppers said they buy prepared foods
on impulse. Dinner has the highest amount of prepared food buys with 81.7% of
respondents making purchases for that meal, while lunch comes in at 76.9% and
breakfast at 61.4%.
7. 57.8% of consumers would like to add Alcohol to a
dinner order
In case you did not
know digital meal-planning service eMeals joined
forces with Pack Health, a health coaching platform for chronic disease
management, to offer health-focused meal plans. So, Pack Health members could
have access through the eMeals app to weekly meal plans meeting their health
needs, making healthy meal choices that address their chronic disease issues
easier and more convenient.
Among the
health-focused meal plans available through eMeals are Heart Healthy, Diabetic,
Low Calorie, Low Carb, Quick and Healthy, Keto, and Paleo. Pack Health will
work with members to figure out the best plan for their particular conditions
and provide ongoing support to improve nutritional habits. The service is free
for eligible Pack Health members.
Three related services will now operate
as part of the eMeals platform: eMeals, the
subscription-based digital meal-planning service offering 15 food styles and
seamless online shoppability; RecipeBox, a free app with more than 200,000
users, a 4.8 rating and a searchable database of more than 2 million
user-imported recipes from across the web; and eMeals Grocery Connect, a
software development kit allowing other apps and websites to add integrated
online grocery shopping functionality.
So, the addition of RecipeBox to the
eMeals portfolio will permit the company to grow its footprint, further its
goal of helping home cooks get dinner prepared quickly and with greater
variety, and offer new brand exposure opportunities for its CPG partners.
Forrest Collier, CEO of Birmingham,
Ala.-based eMeals, stated, “Recipe collection on the
web is fragmented, so consumers have no way to digitally store all the recipes
they find in one place,” ... “RecipeBox solves that problem, allowing users to
centrally save recipes from across the web along with their personal family
recipes, those they’ve discovered in cookbooks and magazines, and the new meal
inspiration they find within the huge RecipeBox database. It’s going to change
the way people search, store and shop all of their favorite recipes.”
Time starved
consumers can now plan a meal on the go with the app, place an order with an
app, stop by a store on the way home and pick-up the order. So, stop wondering what’s for dinner? The ‘halo’
of fresh fast food can be yours with a simple view of your smart phone.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
