By-Pass the Grocer AmazonFresh Meal-Kit-Building gets Personal

Today grocerant niche retail success is about serving every customer, one at a time empowering customization, personalization, and individualization as regular readers of this blog know.  Steven Johnson our Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been pounding that into our heads since this blog began back in 2009.  Combine that with saving consumers time and AmazonFresh is once again doing all of the right things according to Johnson.

When we heard that Meal kit service eMeals has added AmazonFresh to its list of grocery delivery and pickup service partners we knew that was important as the ability for AmazonFresh to edify its relationship with the consumers is a top priority.

The eMeals service previously was available only via delivery through Instacart or pickup through Kroger ClickList and Walmart Grocery.  Now eMeals allows shoppers to send a shopping list, which is automatically generated for all meals selected each week, to AmazonFresh with a single click. They may then schedule home delivery or curbside pickup.

Here is why it’s right up AmazonFresh ally eMeals can enjoy up to 50 percent savings in per-serving food costs compared to conventional meal kit providers due to ingredients being provided in standard grocery packaging rather than each in its own portioned package. Moreover, the only other cost involved is a $5 monthly subscription fee for new weekly menus.

eMeals CEO Forrest Collier  stated "Meal kits and online grocery programs are reshaping the grocery market, and we are the first company to combine those two trends,"…. "Adding AmazonFresh to our fulfillment lineup expands our reach to most of the top players in online grocery and advances our mission of giving customers more choice, flexibility and affordability than any other meal kit service."

Subscribers may choose from 15 eating styles ranging from Quick & Healthy to Paleo, Clean Eating, Low Calorie, Classic Meals and even Diabetic, Gluten Free and Vegetarian, and can personalize each week's menus by selecting meals from any of the food styles or substituting favorites from previous weeks. More than 100 weekly recipes are available in the 15 styles.

Once a week’s meals are chosen, eMeals automatically populates a shopping list and allows subscribers to add or subtract items, eliminating separate shopping trips for items such as cereal and toilet paper. Shoppers may either do their own shopping or relay on grocery partners to fulfill orders.

The new option extends eMeals’ strategy of leveraging the existing grocery supply chain to fill meal kit orders rather than building an expensive new infrastructure to portion, package and deliver the week’s recipe ingredients, providing more variety, flexibility and affordability while lowering operational costs.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.