Saturday, May 16, 2009

Mediocrity Grocery Fresh Food Why?

Grocery stores have fresh product in their units, we all know that. They display fresh produce in elaborate displays that only enhance the appearance of the fruit and vegetables.

Then why is it that they allow the hot food Ready-2-Eat to look sub-par much of the time? Capitulating responsibility and allowing mediocrity to creep into the ready to eat isle is a grave mistake. Restaurants understand appearance and time it to service. The lack of food looking appetizing allows restaurants to gain ground in the fight for share of stomach. Appearance = value! Value = higher price! Yes the restaurants win again!

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1 comment:

  1. Have you ever wanted to take your family out for a nice meal to your neighborhood grocer store. I didn't think so. I think the concept of share of stomach is totally silly. I think a lot of money has been made by consultants peddling this misguided study.