Friday, May 29, 2009
Restaurant chains are in a race for sameness in menu options. Grocery stores can't seem to kick the focus of fried foods. Convenience stores are taking customers from each. Sheetz, Wawa and now 7-eleven is testing quality prepared to order ready to eat foods. The confluence of competitive pricing and copy-cat menu items has created a degree of menu sameness that is lacking of distinguishable differentiation void of consumer appeal with in each sector. This has left the door open for consumer to leverage their prerogative of choice. Sampling new concepts and different formats from Grocerants to C-stores where fast prepared and ready to eat or ready the heat foods are waiting!