Sunday, May 17, 2009

This blog is about Grocerant Fresh Prepared Food

This blog is going to focus on my specialty: GROCERANTS! Grocerant means any retail food item that is Ready-2-Eat or heat-N-Eat and prepared fresh.  Traditionally these items can be found in grocery stores in the deli / lifestyle section, C-stores in the prepared food area and prepackaged, ready to eat items and in restaurants under the To-go, takeout or take away or delivery section of the menu or on the website. However around the world we are now seeing sections in department’s stores and kiosk in malls in Europe and Asia and airports around the world.

The items can range from entrees to side items and deserts. Some examples of items range from fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts. They can be picked up at the specific unit, or delivered. A grocerant is a result of the blurring of the line between restaurants and grocery stores aimed at the time-starved consumer with ready eat or ready to heat food components that can be bundled into a meal.

Having followed this area for 12 years, I am now mad as hell at the quality, presentation and packaging options now being exhibited. I waked into a grocery store the other day they had macaroni and cheese with a harden crust that was so undesirable I did not want to by a can of peas it the store! This has to change! My goal is to assist the industry in elevating the quality, presentation and packaging of ready to eat and ready to heat foods.

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