Thursday, May 21, 2009

Why does grocery fresh prepared food look bad?

Presentation of the ready to eat or ready to heat food is important. When you get a meal at a restaurant the plate and the food look great.

If you were to by the same item for Take-Away unless it is a sandwich the looks change. Why is it so hard to package food to go. In the Hot food section of the grocery store the food simply in most cases does not look appealing so our expectations drop when we get it for Take-Away.

 In convenience stores like WAWA the ready to eat food looks great in the to-go containers? They have put the entire package together. What in the world are the rest of the companies doing? Safeway and Albertson are so large yet they simply throw 8 pieces of chicken in a bag and say NEXT! What’s with that?

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Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions, with extensive experience as a multi-unit operator, consultant and brand/product positioning. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche.

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