When the top 50 food retailers were recently surveyed of “ those that sell prepared foods (36 chains) more than 80 percent of them already possess nutrition information for some of those foods. Nearly 80 percent of the retailers also employ registered dietitians, either at the corporate level or in individual stores. In other words, supermarkets are already well-equipped to comply with the calorie labeling provisions included in the 2010 health care reform law.” With digital menu boards providing brand messaging and calorie information will consumer assume restaurant quality as well?
The study was conducted by Center for Science in the Public Interest. In addition it found that “the convenience-store giant 7-Eleven…the chain, which sells hot pizza slices, chicken tenders, nachos, burritos, and other foods, also has nutrition information for most of those items.” Digital menu boards within 7 Eleven could tell a story, build the brand and elevate the new 7 Eleven fresh food offering in the mind’s eye of the consumer. The ready-2-eat and heat-N-eat fresh and prepared food space is rapidly expanding quality points of fresh food distribution.
Consumers are dynamic, not static. Legacy chain restaurants and food retailers must be mindful of the undercurrents of food migration marketing and the successful steps utilized by nontraditional fresh food retailers to capture a larger “share of stomach”.
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