The grocerant niche is filled with ready-2-eat and heat-N-eat fresh prepared food. One of Kroger’s west coast brands Fred Meyer has step by step increased quality, freshness, and selection of items offered within the fresh prepared food niche. The have integrated them into weekly advertising and are driving top line sales and bottom line profits.
Successful retail food operators must leverage the 5 P’s of food marketing to build strong sales in 2013. Integrating a ready-2-eat and heat-N-eat grocerant niche food program filled with distinctive differentiated food consumables as an entity with identity by day part is a formula for retail success in 2013.
Kroger’s Fred Meyer is integrating ready-2-eat Mix and March meal components as a focal point in weekly marketing. Kroger is leveraging the 5P’s of food marketing with compelling family price points garnering consumers attention while building ready-2-eat market share.
Here is one example, of my formula for establishing customer focused price in 2013:
Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.