Dickey’s Barbecue Pit is one of the best chain restaurants at expanding the brand into the ready-2-eat and heat-N-eat grocerant niche. Dickey’s sells lunch boxes to go, has an outstanding catering program and continues to expand its line of rubs and sauces.
Understanding the value of extending the brand Dickey’s has now opened a “Smokin' Hot Branded Merchandise Site”. Dickey’s is “the world's largest barbecue franchise, Dickey's Barbecue has a loyal following of barbecue fans looking to turn up the heat on their holiday shopping. Just in time for Cyber Monday, the Texas-based chain is introducing branded memorabilia such as T-shirts, caps, cookbooks, and Dickey's famous Rib Rub on Dickeys.com. “
Building top line sales and bottom line profits while building top of mind awareness is positioning Dickey’s with contemporary relevance with today’s consumer. Roland Dickey, Jr., president of Dickey's Barbecue Restaurants, Inc. "Dickey's has become so much more than just a recognizable brand, we hold memories for many people. Now, we can also offer cool holiday gifts for all those resident grill masters in the family."
Customers are dynamic not static Dickey stated "Many people grew up having family dinners and good times at Dickey's and they want a piece of that nostalgia to take home," said Dickey. "The retail end of the business is something we're looking forward to sharing with our customers." Extending you brand is more important and relevant today than ever before. Are you extending your brand or over protective of it?
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