Home is where you rest, nest and renew but not where you cook. It also may be where the heart is but not the food. In research completed on ready-2-eat fresh prepared fast food conducted by Sandelman & Associates; Sandelman found found “34 percent of the population in Dallas patronized a quick-service restaurant 20 or more times a month, making it the No. 1 market for incidence of super-heavy fast-food users in the United States.”
34 percent eating 20 or more times are month stunning numbers even Foodservice Solutions® Grocerant Guru Steven Johnson. Regular readers of this blog know we have been tracking the sharp rise in the ready-2-eat and heat-N-eat grocerant niche since 1991. Sandelman is a highly respected firm and these numbers are good. What they are telling us is consumers continue to love convenience.
50 percent of the U.S. population over the age of 18 are single according the U.S census. Fast food outlets have identified and honed in on that fact. They provide meals for one at a price much less than a single person can cook the same meal at home. Convenience stores are repositioning with mix and match single meal components garnering market share from both grocery stores and Fast Food restaurants.
Grocery store delis were the only sector of the grocery store to show strong year over year sales increases. The ready-2-eat and heat-N-eat fresh prepared food niche provides solutions to consumer. It’s that simple.
Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions, with extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant