With a new Miami, Florida restaurant coming this year and four other new restaurants Boston Market plans to grow top line sales, bottom line profits and new units with St. Louis-style barbecued ribs in 2013. LTO's drive sales. This LTO one may be a little too targeted at price end rather than the consumer to garner the desired result.
Consistent with grocerant success steps we like how Boston Market intends to offer its proprietary sweet-and-zesty barbecue sauce. They plan to not only top the ribs with the new sweet and zesty barbecue sauce but the sauce will be bottled and sold in the restaurants and we believe as a CPG product in the grocery isle down the road.
Mix and Match meal component bundling has been and continues to be a key success driver of the ready-2-eat and heat-N-eat grocerant niche. The ability to mix and match a quarter rack of ribs with two sides and cornbread, or a half rack of ribs provides additional customization and personalization for the consumer. That as regular readers of this blog know, works driving both sales and frequency.
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