Starbucks is first a Food and Beverage Merchant, secondly a restaurant. Starbucks understands the consumer as good as or better than any company in the world. Recently they announced that they are going to extend their My Starbucks Rewards program into the grocery channel and beyond. Starbucks understands the Omni-channel retail world we are all operating in and they understand that brand protectionism is dead. In order to allow the Starbucks brand to grow with the consumer all the products and services must be available.
Differentiation individualization and customization are driving the ongoing success of both the Grocerant niche and Starbucks. Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price are the driving force on how food is being sold, packaged and delivered. When Ready-2-Eat and Heat-N-Eat fresh and prepared food is thrown into the mix, consumer frequency and customer loyalty both increase and Starbucks is leveraging the 5 P’s.
Success does leave clues and Starbucks continues to focus on the customer with personalization and customization. That is one of the main reasons they continue to be successful with the grocerant niche.
Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. For brand, product placement, menu positioning assistance simply call Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant