Starbucks is not just Oatmeal! Breakfast or Lunch Starbucks just might be your next visit. Having proven that food sells at its units Starbucks is heading from breakfast to Lunch. The ready-2-eat niche is expanding once again with new fresh lunch offering from Starbucks including a new line of Salad Bowls and Deli Sandwiches available all day but focused on lunch.
This new menu launches today “at company-operated Starbucks stores in the U.S., with the exception of the Hearty Veggie & Brown Rice Salad Bowl, which will be available only at select stores… Each item is less than 450 calories.” Here are the menu items:
Chicken & Greens Caesar Salad Bowl;
Zesty Chicken & Black Bean Salad Bowl;
Hearty Veggie & Brown Rice Salad Bowl;
Egg Salad Deli Sandwich;
Turkey & Havarti Deli Sandwich;
Ham & NY Cheddar Deli Sandwich; and
Chicken Salad BLT Deli Sandwich.
In addition Starbucks will be offering “handcrafted sodas, including ginger ale, lemon ale and spiced root beer, in some units” that is Differentiation, Individualization, Customization hallmarks of the grocerant niche and Starbucks.
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