Cigarettes, Cigars, Gasoline, and the stigma of the 50’s, 60’s are starting to ware in the convenience store sector. C-stores are now becoming known for fresh ready-2-eat and heat-N-eat food.
With new numbers in for 2012 Foodservice sales at convenience stores grew by 8.6% year over year. What is most impressive are foodservice fresh prepared food sales now contribute 27.1% of gross profit across the c-store sector.
Electric cars, hybrid cars are not the threat they once were considered to be too the convenience store sector. Fresh prepared ready-2-eat and heat-N-eat food have refocused consumers minds-eye on what a c-store is today.
Restaurants, Grocery Stores must be mindful of menu positioning, brand placement and consumers desire to evolve within the food marketplace. If success leaves clues paying attention to the Grocerant niche is one of them.
The grocerant niche is filled with new non-traditional avenues of distribution and products. Is your brand positioned to grow?
Invite Foodservice Solutions® to complete a Migration Marketing Assessment or a Grocerant Program Assessment. For brand, product placement, menu positioning assistance simply call Foodservice Solutions® today at 253-759-7869. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant