With over 1040 stores in the United States, San Antonio base convenience store chain Corner Stores are leveraging Ready-2-Eat and Heat-N-Eat fresh prepared food to drive sales. Success does leave clues and Corner Stores are now offering LTO’s this fall that fit football fans fantastically.
The LTO’s that are being added are “barbecue pork ribs, a Sweet Jalapeño Whoopie Pie and a Jalapeño Cheddar Biscuit Breakfast Sausage Kolache to its signature Fresh Choices brand.”
Hal Adams, senior vice president and chief marketing officer for CST Brands, Corner Store's parent company stated "As cooler weather and football season set in, we wanted to introduce a little warmth and spice into the menu,".
Here is an example how in our Omni-channel retail would Corner Stores can and is leveraging Foodservice Solutions® 5 P’s of food marketing. They are bundling and selling the barbecue pork ribs at $4.99 for three pieces, the Sweet Jalapeño Whoopie Pie is $2.49 for a three-pack or 99 cents each, and the Jalapeño Cheddar Biscuit Breakfast Sausage Kolaches are $1.99 each.
Corner Stores has created and driven innovation in fresh prepared food by offering products that each have an identity. In fact in 2012 Corner Stores sold over 4 million kolaches.
Visit www.FoodserviceSolutions.us If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization.
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