The Ready-2-Eat and Heat-N-Eat fresh prepared
food space aka the grocerant niche continues driving top line sales and bottom
line profits within all sectors of retail foodservice. Foodservice Solutions®
Grocerant Guru, Steven Johnson recently described Cinnabon President Kat Cole
as ”The perfect food merchant to guide a Billion dollar Company in today’s
Omni-channel food retail world.”
Johnson went on to say “gone are the days of
single channel sales, customer are brand aware and buying in new
non-traditional avenues of distribution.” Johnson continued “Kat Cole is Kryptonite for
Cinnabon driving sales this year to over a billion dollars.”
Cinnabon today has sales split equally between
three growing divisions. Traditional
franchise stores, CPG Grocery and retail, and Foodservice Licensing. Kat Cole
describes Cinnabon as a “Multi-channel growth machine.” However she is quick to note that currently
Cinnabon has 72 products in 60,000 grocery or other retail outlets that the CPG
side of the Cinnabon business is set to record dynamic growth.
In our Omni-channel retail environment regular
readers of this blog know that there is no cannibalization of restaurant store
sales from CPG products. The Foodservice
Licensing and CPG products provide positive brand awareness while extending
brand value. These non-traditional brand extensions provide a platform of
awareness that enhances the emotional value at branded franchise stores.
Kat Cole
is truly a food merchant that has positioned the indulgent Cinnabon brand perfectly in our
Omni-channel retail world. Success does
leave clues and Kat Cole and Cinnabon are our success clues for today.
www.FoodserviceSolutions.us Since 1991 Foodservice Solutions® has
been the leader in the grocerant niche.
Contact us via Email at: info@FoodserviceSolutions.us Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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