Food retailer after food retailer, are altering positioning to evolve as fast as consumers are. Once a leading regional convenience store operator today QuickChek is evolving into a Café. QuickChek’s “Made Fresh for You” food products have created a platform where QuickCheck is no longer just a C-store selling food they are a food destination.
CSnews reports that “QuickChek’s “Made Fresh for You” food and beverage program features oven-toasted subs and fresh baked goods with the company priding itself on its fresh-brewed coffee, renowned for its high quality and wide variety of coffees roasted using a proprietary, select blend that incorporates only the world’s finest beans.”
The Q Café will be the first in the chain with both inside and outside seating. The Q Café provided QuickChek a platform to sell meals and meal component mix and match bundled options that can be customized and personalized. Importantly those options can include a dinner meal and a gallon of milk for cereal in the morning expanding dayparts for both today and tomorrow.
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