Monday, September 2, 2013

QuickChek from Convenience Store to Q Café’

Food retailer after food retailer, are altering positioning to evolve as fast as consumers are.  Once a leading regional convenience store operator today QuickChek is evolving into a Café.  QuickChek’s  “Made Fresh for You” food products have created a platform where QuickCheck is no longer just a C-store selling food they are a food destination.
CSnews reports that “QuickChek’s “Made Fresh for You” food and beverage program features oven-toasted subs and fresh baked goods with the company priding itself on its fresh-brewed coffee, renowned for its high quality and wide variety of coffees roasted using a proprietary, select blend that incorporates only the world’s finest beans.”
The Q Café will be the first in the chain with both inside and outside seating. The Q Café provided QuickChek a platform to sell meals and meal component mix and match bundled options that can be customized and personalized.  Importantly those options can include a dinner meal and a gallon of milk for cereal in the morning expanding dayparts for both today and tomorrow.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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