The battle for share of stomach, number of stores, and fresh food focus leadership is evolving faster than many legacy chain restaurants want to believe. Here is a clue to who is garnering market share; O’ Thank Heaven Fresh Coffee and Fresh Cinnamon Rolls. 7 Eleven has introduced warm bakery products in the way of a branded Pillsbury Cinnamon Roll.
The Pillsbury Cinnamon Rolls will available with hot foods as well as in the fresh bakery case at participating stores for a competitive retail price of $1.69. The ability to bundle the Cinnamon Roll with Coffee during the AM day-part and as a snack anytime is another clue how the fresh fast food space is evolving.
With 50,500+ units worldwide 7 Elevens “fresh food innovations team worked with Pillsbury to develop the offering for more than a year in order to ensure consistent product quality. The rolls are prepared and baked fresh daily in local bakeries across the United States and delivered overnight to stores before the morning coffee crowd arrives, the company said.”…
"Our goal in partnering with Pillsbury was to create an indulgent cinnamon roll that looked and tasted homemade," said Kelly Buckley, 7-Eleven's vice president of fresh food innovation. "For more than 100 years, Pillsbury has been 'the' name in home-baking. Now, 7-Eleven can offer the homemade taste in a convenient, grab-and-go setting."
Adding additional contemporized relevance 7-Eleven is offering “Pumpkin Spice lattes and brewed coffee to usher in fall, along with International Delight Pumpkin Pie Spice creamer”.
Bundled meal components that can be mix and matched are a driving success clue within the ready-2-eat and heat-N-eat fresh food space and 7 Eleven is garnering customers, share of stomach while adding more and more stores. How are your same store sales year over year sales numbers? Have you considered entering the grocerant niche?