Traditional restaurant brand building practices are
no longer effective; they aren't just broken, they simply no longer work. They
are Kaput, Dying, Replaced, they are Yesterday.
The customer has moved. Have you?
Has your brand?
The retail food consumer has moved, competition has
increased, and Multi-channel retail has been replaced with Omni-channel
retail. Simply put, the playing field
has changed, and if you're still playing on old turf with yesterday's rules,
you are in trouble and you’re company is in big trouble.
If you are sitting back waiting for the economy to
rebound, food prices to drop or customers to come rushing back in the
door. It just might be too late.
Foodservice Solutions® Grocerant Guru™ Steven Johnson has been following the
consumer since 1991 and outlining the new universal success clues,
actions, and language of the consumer.
The rise
of the grocerant niche has not been sudden, not dynamic, rather a steady
evolution highlighted and accelerated by an economic down turn. The consumers has new priorities, protocols
and engaged new technologies, is more informed, embracing new avenues of fresh
prepared food distribution. Gone are the
days when having a “restaurant quality” dinner means going to a restaurant
exclusively.
Gone are
the days of Top Down Menu Development. In the new evolving world of Ready-2-Eat
and Heat-N-Eat fresh prepared food it is about the consumer. It’s about creating a platform for consumer convenient
meal participation, differentiation and individualization. It is no longer
about you promoting, you selling, you pushing or your LTO. It is about the
consumer, the community, inclusion.
Success
comes in this new era of Omni-channel fresh prepared food by empowering
franchisee to test, to try, to fail.
Success will come when you empower all customer-facing teams in daily
cross-functional engagement, from C-level to line level. Success will come when
you invite, include, empower customer input.
The
customer has moved. Restaurant brands
today must move with the consumer or risk losing consumers to new avenues of
fresh food distribution. The gone are the days of brand protectionism practices
at all cost. Today brand protectionism is a brand that is consumer interactive
and participatory.
Visit www.FoodserviceSolutions.us If you are interested in learning how the 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization.
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities.
Foodservice Solutions of Tacoma WA is the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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