Consumers looking for food have found something new, something fast, something good and found it within the convenience store sector. Foodservice Solutions® Grocerant Guru® Steven Johnson has chronicled much of the success companies the ilk of Rutter’s, Sheetz, Wawa and 7 Eleven have found selling restaurant quality Ready-2-Eat and Heat-N-Eat fresh prepared food that is “better for you” during industry presentations and within this blog now it seems everyone has taken notice.
Last week at the National Association of Convenience Stores conference Wells Fargo industry analyst Bonnie Herzog stated that the convenience store sector is entering “a new era of growth and sophistication”. Regular readers of this blog know we agree 100% and we believe that the face of food sector retail is leadership will shift soon as well.
Foodservice Solutions® team continues to track the growing success of meal component bundling and from all accounts companies the ilk of Casey’s General Store and Sheetz are currently leading on that front but all others are taking notice and the entire sector is evolving faster than any other food retail sector including the retail drug store sector.
Herzog pointed out “We are encouraged by food industry innovation efforts and expect that the convenience channel, still small in terms of absolute contribution, can continue to deliver channel-leading rates of sales growth”
The innovative way c-stores have leveraged Foodservice Solutions® 5 P’s of food marketing bundling meal components and mix and match options have drawn focus from every other sector of food retailing. In fact the c-store channel was the only food channel to post positive growth in unit sales and dollar sales in 2012 compared to 2011 and the highest rate of growth for the past 5 years.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant, or twitter.com/grocerant