Saturdays in the fall are college football tailgate time where rivalries renew a rekindling of a youthful sprit that seemingly triumphs weekly. Today, Saturdays are more and more a time an increase number of Americans sit down with family, friends or colleagues and watch college football together at home in front of a 65 inch HDTV.
McDonalds is known as a brand continually expanding its brand presence. This fall McDonalds is leveraging its Limited Time Offer (MightyWings and 20 piece McNuggets) to garner top line sales and bottom line profits as Mix and Match Meal Components. They want you to buy the MightyWings; take them home and watch the game and share them. They would really like it if you were to buy them and host your own tailgate party for your favorite team.
Alice May Brock said: “Tomatoes and oregano make it Italian, wine and tarragon make it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.” Today, I think Alice May Brock might say: McDonalds “My Meal Builder” MightyWings and Chicken McNuggets are a prefect family fit.
McDonalds is spending September and October on family convenient meal participation, differentiation and individualization with its MightyWings and McNugget promotions; each exemplifies hallmarks of the Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche.
The new American meal is a melting pot of flavor, choice, and assembly. Meal components that can be mix and matched for home consumption are integral to retail success. McDonalds sales will post better than others once again quarter. This time they will have been driven in large part by McDonalds “My Meal Builder” leveraging the LTO’s 10 piece MightyWings and 20 piece McNuggets.
Fresh prepared and portable Ready-2-Eat and Heat-N-Eat foods are now available seemingly everywhere they can be found at Convenience stores, Drug stores, Grocery stores, Restaurants, Mobile trucks all just waiting for the taking. McDonalds is not setting back letting others cheery pick thier business or customers.
The rapidly growing grocerant trend is empowering the consumer to establish new customs and traditions in eating better, more flavorful food anywhere and anytime. The Grocerant niche is about convenient meal participation, differentiation and individualization. McDonalds is starting a new custom of Football meal bundling. McDonalds once again is proactive not reactive and will win sales and customer counts.
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