Where your sales up 5%, 7%, 9%, or more year over year in September? Have you heard of or integrated the Foodservice Solutions® 5P’s of food marketing into your brand platform? No, here is your first hint the company was founded in 1959 by Don Lamberti. Ok, what company is it?
Not quite sure yet it was not Wendy’s, not Burger King and not Subway. Was it your company most likely not because few food retail companies and even fewer restaurants have reported up sales and even fewer up 11%. Ok, I will tell you who and why their sales are up.
This week Casey’s General Stores, Inc. a convenience store reported September 2013 same-store sales results for stores open for one full year. Same-store sales for prepared food and fountain soda increased 11.0%, and grocery and other merchandise increased 9.2% in September 2013 compared to September 2012. Success does leave clues Ready-2-Eat and Heat-N-Eat fresh prepared food continues to be a success clue in every sector of food retail.
Four years ago Casey’s began extending it presents into Ready-2-Eat and Heat-N-Eat fresh prepared food. The results have been stunning to say the least. Consumers have responded to the fresh quality mix and match offerings and meal component bundling opportunities. Then when Casey’s added pizza and delivery options customer satisfaction, purchase frequency increased as well.
Casey's does a lot of things right fresh food product and food placement are key drives of their success. That of courses has been complemented by clean stores, restrooms, and the friendly employees who pride themselves in customer service.
Success does leave clues and the Ready-2-Eat and Heat-N-Eat fresh prepared food aka the grocerant niche food bundled meal components that can be mix and matched work. Is your company bundling the proper meals and meal components to drive sales up? Have you integrated Foodservice Solutions® 5P’s of food marketing into your brand platform?
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant, or twitter.com/grocerant