Foodservice Solutions® GrocerantGuru™ Steven Johnson knows better than anyone in the industry that consumers think that Ready-2-Eat and Heat-N-Eat fresh prepared food is “Better for You”.
One grocer understands it as well. Hy-Vee plans to add inside an additional 50 store either a new Market Grille restaurant or Market Café in 2014. In research conducted by Foodservice Solutions® a 2011 study found that a 1PM 81% of consumers do not know what they are having for dinner and at 4PM a whopping 69% do not know “What’s for Dinner”.
Hy-Vee has found success with in store “foodservice” and even more success as they elevated that foodservice into a restaurant. Hy-Vee’s Market Grill restaurants have waiters and waitresses a full bar and menus that include steak and seafood entrees. Market Cafés, fit in smaller locations and have a pared down menu of soups, salads and sandwiches, along with beer and wine but no cocktails.
Mix and Match meal bundling a restaurant dinner with a little shopping is multi-tasking at its best for a food retailer and Hy-Vee may have found a solution for customers at 4PM wondering just What’s for Dinner”?