Month after month legacy CPG companies are
experiencing a decline is volume. The
decline is being driven in large part by fresh prepared Ready-2-Eat and
Heat-N-Eat food; that is driving top line growth in every sector of retail
foodservice today including restaurants, grocery, c-store and drug stores.
Increasing top line revenue, customer continuity,
bottom line profits in the food industry should be an ongoing focus of all retailers.
Customer continuity means maintaining a level of excitement in your menu or
food products that drive contemporized relevance for your customer in order to
maintain or increase frequency levels.
Each food retailer’s
goal should be creating or identifying distinctive differentiated food
consumable’s as an entity with identity by day part. Understanding the unique balance between
palate, price, pleasure and the consumer’s drive for qualitative distinctive
differentiated new food consumables will place you in a select industry
grouping. Research with a focus on the
grocerant niche will help you get there.
The food value
proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not
mean different to the consumer it means familiar. Private label brand managers have been
contributing by expanding quality offerings while displacing national
brands. Are you edifying your menu or
product offerings?
Outside eyes can
bring new light and assist in your pace of growth, redevelopment and deployment
of your new menus with appropriate COG’s. Foodservice Solutions is very good at
assisting people reach their goals. The grocerant niche is in need of private
label brand managers to assist in building long term brand value for both
individual product and brands.
Good stuff Steven.
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