What
has been roumered about Starbucks selling carbonated coffee must be driving
Coca Cola and Pepsi wild. In test markets around the globe only, Starbucks is
letting it’s customers carbonate not just juces and sodas but a selection of
its coffee and tea beverages as well.
This
coffee beheamouth just may be jumping on the soda stream bandwagon of
customization, personalization in a way that neither Pepsi or Coca Cola can
compete today. It’s akin to David taking
on Goliath with bubbles.
Braking
new ground with new hit beverages the ilk of Frappuccio is nothing new for
Starbucks. This time the “handcrafted sodas” that the company has been secretly
testing using Sodastream-like carbonation machines behind the counters to add
fizz to beveragres may become the Next
Big Thing within the coffee sector.
The
test stores are reported in Japan, Singapore, Atlanta, and Austin, Texas. In a move that spess branded success
Starbusck has moved forwares to trademark the name FIZZIO. In fact CEO Howard Schultz has called out
soda as a new initative for the coffee gaint moving forward.
Success
does leave clues and Starbucks understands that the customer is dynamic not
static and there is no doubt that Starbucks success is rooted in continuing to
test and grow with dynamic not static innovation.
Outside eyes can deliver
inside sales. What are you bundling with you core products? Who are your
customers and where and how can you sell them more? For more Visit www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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