Driving success Walgreens
continues to expand the depth and direction of Grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food. The grocerant niche is a result of the
blurring of the line between restaurants, grocery stores, convenience stores,
and drug stores all selling fresh prepared, portable convenient meal solutions.
Walgreens has targeted at the
time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food
components that are “better for you”, portable and portioned for one or two.
Walgreens gets it and is positioning for a much larger share of the food
retailing dollar. At 4PM you may soon be
picking up dinner on your way home from work at Walgreens.
In a
program first rolled out in the San Francisco bay area you can now find fresh fruits and vegetables, salads, sushi ,
sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman Robert
Elifinger stated “ Our San Francisco area customers are already buying a lot of
food in our stores, and there are requests for more product offerings," he
said.
In addition to the items listed above - and
Walgreens' more traditional offerings, including candy, potato chips and soda -
there'll be meats, wraps, soups "and other on-the-go meal options, as well
as convenient alternatives for tonight's meal,"
With this new market test underway, Walgreens is
now testing fresh food in New York via Duane-Reade, Chicago and the San
Francisco bay area. For all of my regular readers you have heard it hear before
but this trend is sweeping the country from coast to coast.
These expanded points of distribution may well
challenge many a legacy fresh food retailer including chain restaurants,
grocery stores and convenience stores for market share.
Since 1991 retail
food consultancy Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche. Visit:
FoodserviceSolutions.us for more information.
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