Take-N-Bake or Bake-N-Take 7 Eleven on Sunday, Feb. 2, will be offering special deals on pizza and chicken wings right in time for the biggest football game of the year. Kelly Buckley, 7-Eleven vice president of fresh food innovation. "Customers can choose their pizza variety, and we'll bake it fresh for you, on the spot anytime, day or night.
7 Eleven has slowly but consistently been expanding into fresh prepared Ready-2-Eat and Heat-N-Eat food. Feb.2, 2014 will be the first real test of their fresh prepared food offerings. These offerings will place 7 Eleven in direct competition simultaneously with restaurants and grocery store deli’s.
The 7 Eleven long term advantage is their competitive footprint of more than 5,200 U.S. 7-Eleven stores sell hot food and 7-Eleven Inc. operates, franchises or licenses approximately 10,300 7-Eleven stores in North America. That provides a platform for new product trial with competitive neighborhood locations that dwarf most restaurant and grocery chain operators.
7-Eleven's Bake-N-Take in 90 seconds or Take-N-Bake pizza offerings include large “Pepperoni and Triple Cheese pizzas for just $5.55 each and a large Deluxe Meat pizza for $6.99. The Triple Cheese pizza is topped with melted mozzarella, cheddar and parmesan cheeses, while the Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage and diced bacon. The fresh-baked, 14-inch pizzas are available for takeout at participating 7-Eleven stores nationwide.”
Mix and Match meal bundling is a hallmark of Grocerant niche success and 7 Eleven customers can “save a dollar when they purchase a 2-liter bottle of any brand of soft drink, lowering the prices of the pizzas to $4.55 and $5.99, respectively. 7-Eleven will also offer combo deal options, including a large pizza and 10 chicken wings, or a large pizza, five chicken wings and four mozzarella sticks, for just $10. Wings are available in three flavors -- Barbecue, Spicy, and Asian-style Dragon -- and crispy, breaded mozzarella sticks come with a side of marinara sauce.”
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization Visit www.FoodserviceSolutions.us or Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant