If you build it they will come. Chain restaurant after chain restaurant for the past 30 years have targeted 18 to 34 year old's who in the past were the most frequent guest and most eligible to become brand loyal.
Times they have changed. The U.S. Bureau of Labor Statistics reports that “unemployment has hit younger people hard: Younger adults are more than twice as likely as those 55 and older to be unemployed”. Without a steady flow of disposal income it becomes difficult to frequent restaurants.
The NPD Group found in a recent study that in U.S. ,”people older than 49 are eating out more than younger diners” makes sense much more consistent flow of disposal income. The same study confirmed with the Bureau of Labor Statistic found that “unemployment has hit younger people hard”.
The NPD study found since 2008 there has been a 12 percent dip in the number of nights that younger consumers are eating out a year. On the other hand older baby boomers and "mature traditionalists," the generation ahead of the boomers, upped their restaurant visits by about 6 percent”.
The Ready-2-Eat and Heat-N-Eat fresh prepared food sector has been attracting all age groups seeking time saving alternative or money saving alternative. Many restaurants have begun selling Ready-2-Eat and Heat-N-Eat fresh prepared meal component options that can be bundled and sold so customers can go home a customize a family meal. In fact today The National Restaurant Association says boomers and older diners make excellent regulars.
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